Mastersuit: How to Dress a Man

The classic suit is one of the most difficult things to sew. The tailor’s professionalism and the quality of the material will determine how the costume will fit. But the slightest flaw will spoil the suit. Therefore, for the atelier it’s especially honorable to establish itself as a workshop.

Return to classics

Mastersuit has been engaged in bespoke and made to measure sewing for more than 20 years. In the first case, the costume is sewn completely by hand, according to an individual sketch in Moscow at the production of the atelier. In the second one, the client’s measurements are sent to Italy, where they are applied by modifying standard patterns.

Traditionally it is believed that men are more restrained and unpretentious in terms of clothing. Many people do not pay attention that they are wearing clothes of the wrong size, do not follow fashion trends and prefer something simpler and more understandable than a suit.

But there are situations when a suit is the only acceptable thing. You can’t participate a wedding or anniversary, a business meeting or an official presentation without a suit. There are positions that require it.

The creators of the atelier, Antonio and Ramos Palacios-Fernandez, decided to eradicate this stereotype and make Russian men love for exquisite and stylish clothes. They adopted respect for good clothes from their mother, a true professional. It determined their future path and business philosophy.

The principles of the atelier

Mastersuit changed the well-established image of male indifference to fashion. The first thing they did here was helping clients relax.

Sewing of one suit takes about 100 hour. Customer should definitely visit atelier 2-3 times. A real oasis of peace was createdto ease the “heavy burden” of fittings,. Here client can relax.

About 100 people work in the atelier. Six designers and three tailors with more than thirty years of experience are working on sketching and model development. Work in the studio is saturated. Tailoring one suit takes from 4 to 6 weeks. But this time is not wasted.

Talented employees of the atelier help to create an individual image and emphasize the best qualities of the client, taking into account the type of figure and appearance features.

Another principle of the Mastersuit is high demands on the material. If a small defect is found on the fabric, the entire batch is returned back to the factory and no longer cooperates with this manufacturer. The operation takes only the best fabrics of the foreign producers. Ungaro, LoroPiana, Dormeuil, etc.

Creating the image

Studio owners say that they already can see changes in customer approach to clothing. Customers ordered exclusively costumes of basic, neutral colors, but now they are increasingly choosing bright and unusual fabrics of the highest quality.

Mastersuit is increasingly moving away from standard sets of fabrics, buttons, catalogs. Here they create an image, selecting a ready-made harmonious image for everyone.

Men are not afraid to experiment with style and materials. This is all the merit of the Mastersuit. Boutique has demonstrated that fashion can be comfortable and stylish at the same time.

Contacts:

@antonio_pfr

@ramon_mastersuit

@mastersuit

Company website: www.mastersuit.ru

FLAMINGO-Vintage Pound-Grand Opening-‘It’s a Groovy Kind of Love’, Saving the Planet, Stylishly. Sept 21-22 ’18

by Cristiane Roget, Sr. Correspondent Allfashion.press  a division of AdAvenueGroup.com  –  rsvp 310-220-9118

FAD.D. West Wynwood-Miami/ Be the first! in South Florida to experience American  Made Vintage from the Beat 50’s to the Disco 90’s  – Purchased by the Pound at Flamingo, Vintage Pound Grand Opening!  Guests are invited to attend the VIP Media Reception & Sneak Preview – Friday – September 21 from 4PM – 8PM.  The Grand Open House is slated to un-spool SaturdaySeptember 22 from  1 PM to 8PM.

Guests may r.s.v.p. at  http://www.facebook.com/events/2018226851755227/?ti=icl

The debut opening weekend of Flamingo, Vintage Pound, brings  a new breed of clothing retail that specializes in  retro wearable’s and collectibles curated and sold by the pound. The all-day open house celebration features a vintage car display from South Beach Classics.  Music by Jolt Radio, an online radio station based in the Fashion Allapattah Design District (FAD.D.) will showcase e-jays spinning  eclectic and genre specific vinyl for your listening pleasure.  Gourmet tasting menu’s with locally crafted libations will be served, so,  come with an appetite and empty out the penny bank.

Flamingo’s Vintage Pound Grand Opening has the entire Wynwood and Miami community rallying around the sneak preview. “We received 100’s of RSVP’s even prior to this announcement,” confirms Daniel Martinez, Founder and CEO of Flamingo – Vintage Pound and Vintage Kilo in EuropeDaniel attributes this out pouring to their loyal customers “passing the wordfrom FVP’s outlets in Manhattan, Houston, New Mexico and  Barcelona and now in the burgeoning Fashion Allapattah Design District, FAD.D.  (1 block West of I-95)

Daniel says “Add up 2 years in the build out at 791 NW 29th Street on the corner of NW 7th Avenue/441-StateRoad 7 in Miami , 33127 and an onerous permitting process,  this is one store whose time has come!” With T-shirt’s  to Tuxedo’s the average age of our inventory is older than much of our loyal clientele.  Our motto is  to Restyle – Refashion and Revamp.”

“Good things never die.  There is a new breed of shoppers that have made Flamingo, Vintage Pound  their first stop on the search for what makes-up their sartorial statement,” says Carmen Brizuela and Alexandra Suarez , Flamingo’s Miami stylists.  Carmen’s carefully curated looks change daily as bundles of new T’s, overalls, and slinky- sexy dresses arrive from America ports of call.

Among the co- hosts are Serge Achilles of “Hukilou“, Master Vegan Chef Rahien Jones and Patricia Jones author of the bestselling , ‘The New Vegan’ of Vegan’s Gone Wild. The food wise trifecta has made their name at their world famous ‘The New Vegan’ Delray Beach, Florida.  The word is out additional gourmet food trucks are invited to participate.

Flamingo – Vintage Pound Grand Opening Menu include ‘tastes of chickn’,  that isn’t – it is a succulent take on ‘jackfruit’ and chickpea.  For those who love breakfast 24 hours a day order up the TNV toasty waffle delight with farm fresh organic strawberries and just a dollop of Pena Colada  Yummii Frozen Liquor Bars ™ on top.

Also on the menu is the debut of Monsieur Poutine ™, an unabashedly savory collage of french-fried potatoes, beef gravy, and squeaky-fresh cheese curds.  “Did someone say low carb diet food?” says Catherine and Youri  Milfort.  This is  the quickest fix for a case of the munchies or a dog sled trip across the frozen tundra.   Youri, a native of Montreal, “hey”, boasts this is the  province’s gastronomic achievement reaching dizzying heights. Let Quebec be forever known as the place where poutine began.  Ask for a chaser of Code Rum ™ on ice for the perfect pairing.

“The event serves as a follow-up to the 4 day Swim the Globe  an official Swim Week activation, confirms Jennifer Sclafani, of  Showroom 305 and the Miami Fashion Collective a founder of the  burgeoning fashion-centric FAD District.

French – Spanish Vintners, from the Blue Bear International Corp, and purveyors of healthy edibles from gourmet organic baby food to plump Spanish olives will  be sampling throughout the two days. The menu is paired with beverages that include a blissful blend of  Soul Cachaca ™ and Pure Brazilian Coconut Water ™ poured pink from the sustainable coconut shell . For each bottle sold of PBCW the creators under the stewardship of CEO – Founder, Rob Paladino is replanting 1 square foot of the Amazon Rain Forest.   Rum Barcelo™ is blending signature cocktails with infusions of tropical seasonal fruit from our back yards.

Pump  up the volume on that unique fashion statement while being kind to our environment by reducing waste from fast disposable fashion.  Confirms Daniel, “Many items sell within minutes of their arrival at a fraction of the cost one finds at posh boutiques and mass market outlets.  Every item at Flamingo, Vintage Pound is one of a kind. No chance of seeing your body double at your next outing.  Hesitate  and that ‘must have’ is gone forever.”

Take Brielle, a recent Miami Ad School Graduate prepping for her first position at the esteemed Ogilvie Ad Agency or Axelle, a 18 year-old fashion model. The two are gearing up to win Flamingo’s mad dash at the Grand Opening sneak preview Saturday – September 22, 2018.  Axelle admits she was on the hunt for a pair of tight distressed jeans with a boot cut and the only problem she  encountered was the selection exceeded the need.  Buying by the pound “I bought three pairs for what would be the average price at a mall or posh boutique.  Two pairs for me and one for my bestie”.  Confirm’s Jennifer Sclafani, of Miami Fashion Collective, and founder of  Swim the Globe – “With the arrival of  Flamingo Vintage Pound is just one more anxiously anticipated addition to our burgeoning fashion destination.

Special thank you- gratzie tanti – Merci Beaucoup -Gracias a – Printopia – Meishan, Nicole, Serge Achilles  – James Quinlan –

SWIM THE GLOBE `18 – Steers the Course Toward a More Sustainable Apparel & Fashion Industry

For Immediate Release July 22, 2018

by Cristiane Roget, correspondent AdAvenuegroup -Forbes Francais – allfashion.press, Epoch Times

SWIM THE GLOBE `18 -Collections of sustainable Men and Women’s Resort and Swimwear modeled by a bevy of  breathtaking talent visibly having fun strutted the Swim the Globe Runway, this past week at the National Hotel – Miami Beach, a Beachside Resort.  The makers of SWIM THE GLOBE presented a calendar of non-stop events, product activations, top tier DJ’s, an inspired pop-up New York style Art Exhibit by the international club promoters of Kama Beach Club and gold gilded bottles of Lamborghini prosecco, Pure Brazilian Coconut Water and sips of Mega Way keeping  the-by-invitation only guests hydrated.

The grass root sponsors and underwriters embraced the vision of the Blue Water Mission during the opening night reception in the wood paneled and beveled glass lounge on July 12th.

The Summer Season previews (with many styles available for immediate delivery)  featured   Fyn, Nora,  PintArena Swim, Boto Men’s, Cover Male by John Casablanca,Voyage Swimwear, Amita Naithani, Guria,  Maylana and  Sunshine State.  Each collection is informed by the diversity of their ountry of origin with this year’s iteration featuring Brazil, Colombia, Canada, India, Boracay -Philippines, Puerto Rico  and the USA.

THE OFFICIAL SWIM THE GLOBE PROGRAM http://allfashion.press/STG2018.pdf

Allapattha/ Miami  In order to preserve our verdant resources;  SWIM THE GLOBE’s Official Calendar & Handbook , courtesy of PrintTopia USA, the STG event creators elected to limit printing to the “Collector’s Edition of the  Official SWIM THE GLOBE 2018 Handbook & Holiday Guide” .  Feel free to open this link to preserve your memories in the SWIM THE GLOBE  OFFICIAL PROGRAM.

SWIM THE GLOBE WRAP UP – These  photos say it all.

 

WORLD RED EYE  http://worldredeye.com/2018/07/swim-globe-vip-media-opening-reception-benefiting-blue-missions-group-national-hotel/

Miami/FL.

SWIM THE GLOBE 2018 – was called an “unequivocal success!” by the over 2000 special invited guests who meandered through the National Hotel Miami Beach, Beachfront Resort, a luminous recreation of mid century grandeur .  Guests languished about the endless Infinity Pool and leaned into the catwalk over four days and nights, under a canopy of blazing stars. “Swim the Globe was a fluid affair...” according to  James Eisele *  as he fervently innovated products shots with pop-up shop proprietors  that included Yummii Frozen Liquor Pops, Beniley Med Spa and her tubular Stem Cell based products, Desiree’s Boho chic bathing suits and  with guests hydrating with refreshing sips of  Voss and Pure Brazilian Coconut  Water .  According to Marisol Edwards, Marketing Director and Brand Ambassador,For each bottle of Pure Brazilian Coconut Water soldone square foot of the Amazon is being reclaimed.”  We are  “refreshing the world with pure purpose”, according to PBCW Founder Rob Palladino.

Several world debuts also took place in the midst of the festivities that included the launch of Bella Generation Hair Systems and the preview of the 2019 Vespa on display for the first time in South Florida.  Gratzie Tanti,  Tony C., Ken S. and Javier.

The STG producers Jennifer Sclafani of Miami Fashion Collective and Jeffrey Lubin a seasoned fashion curator that ran the runways at IMG were joined by friends, underwriters, sponsors the fashion forward and trend makers with the SWIM WEEK press corp documenting the proceedings.  “A grateful note of appreciation to all those, too numerous to name, who SWAM THE GLOBE with them this year”.  Anna Chu, who recently opened a vintage and consignment store at the Hotel Croydon – 3720 Collins Ave, Miami Beach 33140 (just North of Faena). A destination boutique has become a nust vist location for anyone seeking a unique designer fashion statement.  Anna styled Swim the Globe, she is known as the “Queen of Vintage” who has “dressed the world’! All of the producers and founders are committed to steering the course toward a more environmentally conscientious and sustainable Apparel Industry (and planet) in 2019, and beyond.

Up Next from AllFashion.press – ColombiaModa Medellin Colombia, Los Angeles Fashion Week, and Art Basil with Daniel Stanford in December 2018.

For more coverage link to : READ MORE

http://allfashion.press/swim-the-globes-2018/

http://allfashion.press/swim-the-globes-2018/

 

Colombia & South Florida Fashion & Textile Industry Rebounds – As Trump’s Trade Tariffs Escalate Today To $250 Billion.

To Circulate to 7,500 Fashion Writers and bloggers Tuesday – August 28, 2018-  6 AM EST

Miami.FL. / The Inex * Colombiamoda Fashion Week un-spooled July 25 -27 in the bucolic, post modern city of Medellin,Colombia. Attendance included 56,000 fashion-forward visitors, 13,000 domestic and international buyers, representing 13 countries.  Collections if the next ‘must have’ trends and soon to be classic designs were showcased by 500 exhibitors  and consecutive around the clock catwalks playing to capacity visitors of 1000 or more.  serenaded by man of the moment, JBalvin, a Medellin native.

Colombia’s  Fashion Week coincided with a post in Business of Fashion confirming, “A new round of proposed tariffs on Chinese goods ,with 200 pages of items including apparel and textiles, were valued at a whopping USD $250 billion!”

With over a third of US clothing imported from China, and despite assurances from the US Administration that the new tariffs would  impose “maximum pain on China, minimum pain on consumers,” downplaying the inevitability of price hikes and disruptions in supply chains is naive if not blatantly counter-intuitive.

Said Hun Quach, Vice President of International Trade for the Retail Industry Leaders Association, “Consumers, businesses and American jobs dependent on trade are  in the cross hairs of an escalating global trade war.”  The disruption of supply chains, the imposition of exorbitant tariffs (dubbed the “Trump Tax”) resulting in wavering confidence in exports are but a few reasons North Americans will predictably be suffering soon from sticker shock at the cash register. While many of the current administration’s  supporters may bear the brunt the agile among us are seeking alternatives. Colombia making for the ideal trade partner.

The new duties are “a reckless strategy that will boomerang back to harm US families and workers,” said David French, the National Retail Federation’s senior V.P.  for government relations, while laying the blame at the president’s shiny, elevator shoes.

As adversity is the mother of invention, Colombia’s apparel industry is joining forces with South Florida and California fashion makers and purveyors with a palatable push back to fill the looming gap.  Kacie Schweikhardt,  a curator for  the California based Pure Lorraine (PL+US) attended Colombiamoda, produced in part by Inex and Procolombia  whose mandate is to advance economic that is sustainable and transparent.  She attended Colombiamoda, prospecting for new eco-friendly collections to represent.   She observed, “Colombia’s fashion, apparel and textile industry is in ascendance.  It is positively positioned to assume the mantle as a top tier trade and sourcing partner, especially in Florida, the eastern seaboard and California.”

Colombia has historically been a major player in the manufacture of polyester, denim, leather attire, private label brands and accessories, with exports in 2017 rounding out at USD $225 million. “Colombia is assuming an aggressive stance with an eye on reversing the trend toward throwaway and fast fashion, that continues to decimate our planet. “We are developing a strategic alliance with a plastic waste recycler to manufacture a polyester that is a better quality, more durable and environmental friendly. We can actually tell you how many plastic bottles were recycled to make your shirt!, says. Dan Haime, Senior VP of Global Sales for his family owned and operated Textilia, S.A.S. “Granted it is a bit more expensive, and it remains to be seen if North American consumers are willing to put their money where their mouths are when it comes to investing in technology to reduce waste for the good of our planet,”  according to third generation Colombia textile manufacture Dan Haime of Textilia with headquarters in the capital city, Bogota. “Colombia’s relevance as a source and supplier of customized fabric, whether high grade polyester, denim, cotton, or other synthetics, and all manner of finished goods is on the rebound after a two year slump. The growth spurt is measurable and in direct proportion to restraints on the import of wearable goods from Asia, specifically China.”

A  downturn in Colombia export and domestic sales over the last two years may best be attributed  to “our adapting  to advanced technology, shifts in retail trends from brick and mortar  to ‘see now – buy now’ online commerce, and  ‘a Denim  slowdown,’  according to Natalie Kingham  of MatchesFashion.com.  With the  downturn demand for denim as the fabric de rigueur did not bode well for Colombia’s mainstay textile.

 

Caption: Textilia SAS , this is not your typical seamstress and alterations shop.

“As the trade war escalates, companies are looking to move production closer to reduce freight costs with higher levies on the horizon.  We in the Fashion industry are re calibrating by sourcing domestically and redefining the business that is   ” chimed in Jennifer Sclafani, President of Showroom-305 based in the Miami Fashion Collective located in the  burgeoning Fashion Allapattha Design District (FAD.D) .  “Entering its third decade, Colombiamoda, la Semana de Moda ® and the concurrent Textiles 2 Expo are the most significant fashion confab in the Latin American Hemisphere,” according to Sergio Echeverria, Fashion Coordinator – Pro Colombia – Los Angeles.

The bounce back in 2018 was palpable. Colombia is poised to revitalize its industry with superlative designers,  “that are not only ahead of the trends but are, in fact, creating them,” according to Ismael Trivino of ProColombia- Miami.

SOME OF THE MOST MEMORABLE LOOKS – COLOMBIA MODA

Hot on the runways and adorning the audiences this last week were gender-less vertical vintage stripes in cocoa, ivory and mandarin.  Jeans, tight white T’s accessorized  by splashy, juicy colored kimonos were everywhere on and off the catwalk.   From swimwear to evening wear there was more goldenrod than a field of, well, goldenrod.

Combine trend makers with fabric factories and manufacturers that are stoked up to meet demand, whether small quantity designer labels or high volume merchandise, Colombia-made goods are a hand-in-glove fit domestically and for those abroad.

STREET SAVVY STYLE AT COLOMBIA MODA 2018 COURTESY OF VOGUE MAGAZINE

Feeling the squeeze from the ‘Trump tariffs’ were a cadre of consultants sleuthing around for alternative supply sources outside China.  They were representatives of household name fashion brands, big box chain stores to luxury malls from Dubai  to DeMoines.  Countless fashion curators, sales reps and the fashion-forward were entertained by consecutive runway shows that could have easily been mistaken for those in  Milan , Paris or New York. Prescient  attendees and a cosmopolitan press corps surveyed  the landscape as an alternative to pre-existing and established supply lines.

Among the standouts were Four Brothers,  classic button down men’s wear with a cornucopia of clever emojis woven into the socks.  The “made with love” hand-tooled sunglasses, with a vast collection that is filled with history and a commitment to the environment and watches with rare dried flowers embedded in the face were the highlight from Fento represented by Alejandro Monsalve.  The Taller Alado sculptured wool and filter  fiber appliqués in organic neutrals, Lugo Logo men’s couture with  luminescent green beetles on hand stitched suits and tails reminiscent of Royal occasions by Alejando LugoParchita Form handbags channeled the late Kate Spade with geometric forms in primary Crayola colors are seeing  extend their brands reach across borders.

The rousing event  concluded with  the street-smart Disney collection for the “urban citizen” that saw Minnie and Mickey holding hands while  taking a turn down a glitter festooned runway.  The sartorial complement of J Balvin, a native of Medellin, appearing live at the GEF Department Store and recently sharing the stage with “The Biebs,”  one could do worse for a defacto brand ambassador.

Collateral damage from the looming tariffs may actually be a silver lining for those fashion forward who appreciate that Colombia is a watershed of creative design, combined with the most impeccable workmanship found anywhere on the planet.” commented  Kacie Schweikhardt, attending Colombia Moda prospecting for designers focused on a more eco-friendly approach to manufacture and bent on extending their brands to California and beyond.

INEX Trancending Limits with Perspective : Know -Connect -Transform.

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word count 995

6 Considerations to Create a Sustainable, Ethical Fashion Brand

“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.”― R. Buckminster Fuller

When Otero Menswear decided to create an innovative, fashion-forward line of men’s clothes that promotes style and confidence, we also committed to producing every piece with a high respect for the environment and the people who are involved in every stage of manufacturing.

Today, the fashion industry is one of the worst global polluters (second only to the oil and gas industry). Many brands manufacture cheap, throw-away trends that are designed specifically for one season. Others use fabrics manufactured exclusively from non-renewable, petroleum-based products that wear out quickly but won’t biodegrade for centuries. Some companies employ cost-cutting manufacturers who outsource production to sweatshops with dreadful working conditions and poverty-level wages.

In a perfect world, we could provide the highest quality natural fabrics that are milled ethically and sourced responsibly, and still compete with the cut-rate competition for low prices. The reality is that ethical branding comes with many trade-offs and requires many perspective shifts.

Here are six tips to maneuver through an industry that is steadfast on its traditional, harmful processes.

  1. Higher Price or Investment in Our Future? The basic economics associated with high-volume manufacturing are not usually compatible with environmentally sustainable and ethical manufacturing practices. In order to make these values a priority, your company is going to have to spend more on the manufacturing process, and therefore ultimately charge more for the finished product. There are ways to partly compensate for these high production costs by making changes to the standard business model, for example, selling directly to the consumer. Consider this to be an amazing opportunity to educate your customer about their investment in people of various nations who aided in production and in the protection of our global environment.

 

  1. Limited Sourcing Options or Rare and Special Relationships? Fabric sourcing is a broad and convoluted decision. With numerous countries, all with hundreds of manufacturing plants, it’s difficult to find places that hold to ethical and environmental manufacturing standards. So how do you find these sources? Your best bet is to go to every trade show that you can afford and ask everyone for referrals. The high-quality companies who prioritize these same values are out there, but they are rare, which makes your relationship with them important. When you find the factory that matches your values, build a relationship based on like-mindedness and substance, not just transactions. In addition, let your customers know that you searched the world over and found a rare jewel that was worth the effort.

 

  1. To See or Not to See? Even with referrals, the only way to guarantee that your garments are being manufactured in a clean, safe, and ethical facility is to see it for yourself. In other words, you’re going to have to travel, meet with manufacturers personally, and come to a firm agreement that the facility you inspected will be the actual facility used to source your materials. By way of warning, many foreign manufacturers will tell you what they think you want to hear, so it’s up to you to ask for proof of documentation of environmental certifications as well as examples of the materials.

 

  1. Global Certifications vs. Local Certifications? You will find that many of the certifications you hope to see (from water treatment and reclamation, to various labor laws) are issued and managed by the local government, and not by some international tribunal. Only the largest manufacturers, few of which will work with start-up companies, will carry global certifications — unless they are in an EU country. Don’t let these contingencies defray your search. Understand the local requirements, understand the testing and required inspections, talk to your supplier about their own quality processes, walk the floors, talk to employees, inspect the facilities, and then decide if the business in fact adheres to ethical and environmentally responsible practices.

 

  1. A Supplier or a Supply Chain? Though you may have found a manufacturer you are happy with, you still must pay attention to every link in your supply chain. Through our experience, we found there were multiple companies in our supply chain: one that purchases the cotton and then knits the fabric greige, another which dyes the fabric, a third which washes the fabric, and then the company we chose that manufactures the product (cutting, sewing, and final assembly). Although the company you sign a contract with has its certificates of compliance and is committed to healthy environmental and sustainable practices, it does not always mean the entirety of their supply chain does the same. At Otero Menswear, we inspected each link in our chain to verify that the entire supply base functioned at the level of our chosen manufacturer. In one instance, we found one link that moved labor-intensive steps to a factory in a country that could not verify compliance with recognized child labor laws. Of course, we insisted that our product would never cross those country lines.

 

  1. Is Material Patently Good or Bad? There is ambiguity around the actual sustainability of any fabric used to make clothes. For instance, many of the natural fibers, though biodegradable, utilize unhealthy pesticides, excess water, or require significant chemical processes. Polyester and nylon are manufactured exclusively from non-renewable, petroleum-based products that wear out quickly but won’t biodegrade for centuries. Yet, they can be recycled and even repurposed. At Otero Menswear, we focus on natural cottons and other natural fibers with the belief that the trade-offs are most favorable from a sustainability perspective. We encourage you to research and most importantly, whichever fabric you choose, be transparent with your customers and authentic to your brand.

 

Is It Worth It?

Venturing into a new industry is difficult and choosing to take a stand on environmental sustainability and ethical manufacturing practices will require serious dedication, but the effort will eventually put you into contact with amazing craftspeople, dedicated manufacturers, and people around the globe who care about the future of our planet. Better yet, you can produce and sell a garment with confidence, and your customers can purchase your products knowing that they have also contributed positively to many lives across the globe. Everyone benefits from taking a stand on environmental sustainability and ethical manufacturing processes — lives are changed, dedicated craftspeople are paid fairly, and everyone involved can take pride in the finished product.

About Steve Villanueva co-founder and CEO Otero Menswear is a serial entrepreneur with a background in global international supply chain management. His most recent start-up, Otero Menswear, provides A Better Way to Dress for men between 5’4” and 5’9”. We have found the secret to a perfect fit and provide the best off-the-rack fit a shorter man can find. Oteromenswear.com

FLL Fashion Week – Debut’s on the Rooftop on 1 Las Olas Blvd- City of Ft Lauderdale – An Official Event – through March 17

Ft Lauderdale/FL New York Fashion Week in frozen February?  Miami Swim Week in July with gridlock and drenching humidity?  Consider an easy breezy alternative beginning on Thursday – March 15 – FLL FASHION WEEK  located on the verdant tree filled rooftop lounge offering craft cocktails & light fare with sweeping city views at – 1 W Las Olas Blvd Suite 700, Fort Lauderdale, FL 33301 – rsvp a must at  contactlisasussman@gmail.com  -or-  florentina@fllfashionweek.com

March 16 – Friday and Saturday the 17th the 4th Annual FLL Fashion Week unspools with Founders, Florentina and Grant West confirming an eclectic mix of continuous runway shows and onstage entertainment featuring emerging and legacy Swim, Resort and Couture designers with their ‘see now – buy now’ collections.

www.fllfashionweek.com/tickets  for schedule and tickets – Space is Limited –  –   http://www.fllfashionweek.com/tickets

The collections and sponsor activations will unspool with in a vast tent in Wayne Huizenga Plaza at 32 East Last Olas Blvd, Ft Lauderdale 33301 in the heart of the bustling and posh Las Olas Design District.

A bevy of male and female models coordinated by Mia World Models will make their way nightly down a sixty-foot runway with media mavens, fashionistas and boutique buyers in tow.  In partnership with the Art Institute of Ft Lauderdale two students will have their bespoke designs on the runway Eido Swimwear and Yas Gonzalez evening couture.  Artist in residence Paul Thomas Martin will be on hand for interviews.

A wrap – around Beauty Bar and Lounge will have brand ambassadors demonstrating truly miraculous transformations with more luxury swag than can be stuffed in the signature beach totes.  Meet the makers of deeply discounted au courant beauty, health and wellness products by Sherine Bichara’s ‘Elixir of Life – L’Alchimiste’™, Rory Lee Makeup ®, PCR GeniX ™ CBD Elixir Body Creams, Nayked Botanicals by Vasiliki Karlin and Neocorium ™, a medical grade stem cell based epidermal growth rejuvenator. Red Carpet Host Lisa Sussman of LSD Productions will be providing live coverage for VIP AdAvenueGroup.com, an international aggregator of original reportage founded by former Yahoo Project Manager Francois Huynh in 2015.

Trending Makeup and Hair will be credited to the top stylists of award-winning Boca Beauty Academy.  Modern Miami Furniture –  designs bespoke displays of hand crafted interiors and ambiance for the proceedings. Hot Miami Styles and Mora Girls will be dressing out the host brigade with alluring evening, swim and resort wear with hand finished appliqué, embroidery and crochet an inspiration from the simpler things in life.

FLL Fashion Weeks Artist in Residence – Paul Thomas Martin will curate a collection of his fine art displayed during the Festivities.  In collaboration with internationally renowned Brazilian Romero Britto and his flagship gallery on South Beaches Lincoln Road, Paul Thomas Martin is distinguished as a highly collectable fine artist.  Britto and Paul Thomas Martin honed their craft in a series of collaborative works which proved to be critically and financially successful and served as a springboard for Martin’s on going solo exhibits.   When asked, Romero Britto says enthusiastically, “Paul is talented and unique, I love his post-modern pop aesthetic!”.  Most notably rake in his photographs and acrylics inspired by travels in Shanghai, China; Ulaanbaatar, Mongolia; New York City, New York; Atlanta, Georgia and Miami, Florida.

FLL Fashion Week has emerged as a leader in fashion centric ‘must attend’s’.   The standing room only gatherings abound with unique fashion statements.  It is called a celebration that is intimate, manageable and relaxing; providing the perfect settings for robust business transactions and a much-deserved respite from the harsh winters due north.

South Florida’s premiere fashion event of the Spring Season kick’s off for the global ‘Five for Five’ Press CampaignFive for Five ™ also includes international media coverage of Miami Fashion Week with Antonio Banderas and Julio Iranzo, a Cannes Gala Dinner , May 19-2018 at the Intercontinental Carleton by Andres Aquino, Swim Week in July with Jennifer Sclafani’s ‘Swim Around the Globe’ by Showroom-305 with a salut to FLL Fashion Week and Colombia Moda in Medellin Colombia. 

 

Fashion aficionados, media mavens, ticked guests and designers from Milano to Medellin are packing their Tumi’s for stage side seats.  All this is within a 15-minute UBER hop from Ft Lauderdale International Airport.   Save the dates, commencing Thursday at 7:30PM  March 15 with an elegant meet and greet Celebrity Cocktail’ at the Rooftop 1 Las Olas Blvd, Ft Lauderdale FL 33301 with entertainment by DejaVu – Brazilian DJ Lucca and Nicolina concluding with a Formal Gala, through Saturday – March 17 at Downtown Ft Lauderdale, FL   

Sussman, Board Member for Starz Foundation – “Second Chances for Women”  and spokesperson and announcer for  BEACON TV- says , “the three days and nights of fashionable fun and rejuvenation are within a beach-ball toss from Ft Lauderdale’s sandy seaside, bespoke boutiques, elegant dining where you can trade in your puffy coats and snow plows for shorts and minted mojitos and caphirinas by Soul Cachaca caipirinha’s and lip smacking Lolea Sangria.

Purchase you Tickets now.  Limited seating:  https://www.eventbrite.com/e/fll-fashion-week-designers-only-tickets-38014438208

 

 

Otero Menswear pioneering with 3D Proportional Sizing to provide men up to 5’9” a better way to dress.

Otero features fashion-forward clothing that is intelligently designed for a man’s height, body type, and size to ensure a fit that is intentional and precise from the width of the collar to the length of the hems: “Our unique 3D sizing allows for a more aesthetic appeal as the shirt looks properly proportioned to the individual’s body and provides a superior fit to typical ‘off-the-rack’ menswear.” – states Co-founder and CEO, Steve Villanueva.

Otero Menswear will launch March 1, 2018, and will be available at OteroMenswear.com shipping USA-Nationwide.

Steve Villanueva, one of three founding partners and CEO of Otero Menswear, states: “We want to offer a solution to the apparel fit issues that I myself have dealt with throughout my life. Being professionally ambitious as well as fashion-conscious, I have searched forever for a brand that fits my body type and height so that I can confidently showcase my best self without the bother and expense of having every garment custom-tailored. Unfortunately, because men’s clothes have been structured around an imaginary ‘average’ male body size, there has been nothing on the market that is precisely fashioned to accommodate for a man’s body type, size, and height; yet body type—not just size—is the key to an impeccable fit. Otero combines intelligent craftsmanship with high-quality designs because everybody deserves to feel confident inside and out.” Otero is a perfect fit for men who are anything but average!”

3D Proportional Sizing
Otero’s emphasis on inclusivity and self-confidence in the design of their men’s clothing label represents a new model for thinking, acting and speaking out on behalf of a customer segment that, globally, makes up over 40% of all men. The 3D Proportional Sizing system is the best solution for meeting the needs of men who are 5’4” to 5’9”, and Otero is innovative in using textures, materials, and pattern design to create the most appealing, and proportional styles to create a long, lean look with every garment.

Rituals boosts confidence
When a man dresses well, with clothing that is tailored to his needs, he feels confident and able to project the best image of the man he really is. Harvard studies have proven that affirming, repeatable morning behaviors (drinking coffee from a favorite mug, going for a run) send signals to your brain that reduce stress levels while improving self-confidence, and we at Otero believe that the act of putting on a finely-crafted garment is an essential, everyday ritual that helps prepare your brain for high-performance. “What’s interesting about the studies is that physiological measures show that if you engage in a ritual prior to a potentially high-anxiety task, like speaking in public or solving a complex issue, you end up being calmer by the time you approach the task and more confident in what you’re about to do. Because of that, you perform better,” argues Brett Lawrence CFO and co-founder of Otero Menswear. He continues: “We would like Otero to be that confidence ritual. Our customers can rest assured that when they wear Otero, they look their best in apparel designed to fit their body type and height, so they can focus on other elements to perform at their best.”

Responsible Fashion Aiming To Empower Confidence
The Otero philosophy emphasizes elegant simplicity, intelligent functionality, and high artistic quality, and so the Otero launch line features favorite basics that you will wear again and again. Our palette highlights all-around wearable, fashionable colors that are eye-catching in any context. Also, because we at Otero strongly believe in responsible living and sound business practices, our apparel and accessories are exquisitely crafted with classic lines and colors that will look fashion-forward for years to come.

The launch line consists of a range of polos from basic everyday wear to high-end garments and t-shirts in best-selling styles and colors. All of our garments are created from the finest natural cotton fibers, feature Otero’s signature 3D Proportional Sizing, and are affordably priced between $59 and $149. This ground-breaking line is complemented by a range of accessories handcrafted in durable, luxurious full grain leather by a family of Greek artisans, who have paired with our designers to craft a custom line of products for professional men on the go.

Otero gives men access to clothing that is created with them in mind – affordable, hand-selected materials, responsible manufacturing partners and processes, and proprietary 3D Proportional Sizing methodology that ensures the very best off-the-rack fit available. Otero Menswear: A better way to dress for men up to 5’9”.

About OTERO MENSWEAR
Founded in 2018 in Boulder, CO, USA by Steve Villanueva, Brett Lawrence and John Hess, Otero Menswear is a men’s fashion lifestyle apparel brand. Otero Menswear seeks to make a positive difference in the world by offering apparel that fits the height, size and body type of men 5’4 – 5’9. The clothing is fashion forward and professional. Each piece is designed using texture, cut, styling and findings that empower the wearer’s specific body type through visibly leaning and lengthening techniques. Otero is redefining the measure of a man. OTERO MENSWEAR can be found at OteroMenswear.com (please note that this URL will be updated with current brand, UX optimized website at launch March 2018).

Turbulent Times Spark a New Approach to Publicity and Press Campaigns Where the Story Matters More than Ever

submitted by Cristiane Roget, Correspondent all fashion.press , a division of AdAvenueGroup.com

Miami/FL  From February to July 2018 event organizers, sponsors and guests will be treated to Five official Fashion Weeks with galas and continuous runway showcases spanning the globe.  The launch of Five for Five ™,will showcase sponsors’ brands,  messages and trademarks to coincide with Five International Fashion Weeks  set to unspool with brand activations and targeted press and media campaigns.

Five for Five ™ was formulated  by the influential consultancy VIP/AdAvenueGroup  to address a world where consumers are inundated with information.  “We help event planners and guests alike sort through a great deal of information efficiently and effectively,” says Andrea Guardino, California based VIP/AdAvenueGroup  Account Executive.  “This includes publicity and media alerts aggregated by news powerhouses.  Five for Five is  joined by VIPictures,  an innovative brand building public relations collective in association with LSD Productions with red carpet spokesperson Lisa Sussman from their offices in Paris, Los Angeles, Houston and Florida’s Palm Beaches,” confirms Guardino.

It is a truism of business-book thinking that a company’s brand ‘ is its most important asset’ more valuable than its technology, patents of manufacturing prowess.  Yet trademarks have never been more fragile.  With the boarding up of brick and mortars, fracturing of the marketplace and much savvier consumers;  we have become wary of the proliferation of false claims.  The  ongoing repetition of the sponsors message integrated into a true and engaging story matters more than ever.

Exclusive Participation in 5 Global Fashion Weeks provides an unparalleled opportunity to showcase  sponsors brands -products – fashion collections and company from March to July of  this year as the key to being ‘Seen – Heard & Understood’  over a prolonged period of time an additional hedge on creating customer loyalty.

Five For Five provides the perfect pushback for an exclusive host of sponsors, designers and brands that plan to participate in the five month, fully integrated and targeted press campaigns.  Also tailored to the sponsors specifications are on site activations, bespoke printed collateral, photo opportunities with celebrities and targeted sales initiatives.  Five for Five coincides with Five Top Tier Fashion Weeks featuring Ft Lauderdale Fashion Week in March to Cannes Fashion Gala in May,  Miami Fashion Week with Antonio Banderas and Julio Iranzo in June,  Miami Beach Swim Week in association with Showroom -305 in mid July and a grand July finale in Medellin, Colombia for Moda Fashion Week.

Francois Huynh, co-founder of VIP/AdAvenueGroup confirms, “the formation of Five for Five consolidates five stand-alone events with an ongoing media campaign and brand showcase under one breath-taking banner!  We have worked hand-in-hand with the Fashion Week producers since 2015. It is our intent to woo distracted and often jaded top tier guests to further brand loyalty and increase the profitability of the organizers endeavors.  The transition from ‘one off’ initiatives to an ongoing five months of press and publicity collectively strengthens and leverages the event , sponsors and underwriters visibility.  We brings their message consistently to our base of 1.8 million news evaluators, editors, bloggers,  influencers and business associates. With well-timed updates, the ongoing and developing story is a win-win for all involved.

“By partnering with Five for Five the sponsors, underwriters and brand activators substantially reduce their media allocations and fiscal investment with a five month bundle of cross plat- formed  promotions to assure optimal returns.  Repetition of the brand message is framed at A List events to a top drawer and targeted audiences, special guests and celebrities.  The heretofore elusive Press Corp that comprises over 75,000 fashion, luxury, philanthropic correspondents and news writers can only help to respond.” says the ever upbeat Florentina West.

Five for Five launched Monday – February 5 to advance the city wide sanctioned Ft Lauderdale Fashion Week, March 15-17, produced by the alluring Florentina West and business entrepreneur and partner Grant West. Five for Five crosses the Atlantic in May to be present  at the 71st Festival de Cannes for a haute couture International Gala dinner produced by Andres Aquino at the Carlton Hotel.  Aquino is a master showman best known for New York International Fashion Week at the Crown Plaza.  Returning to sunny environs, Lisa Sussman, segment producer will take to the Red Carpet to interview Five for Five VIP guests at Miami Fashion Week set to un-spool May 30 under the direction of Julio Iranzo and Antonio Banderas, who assumed the mantle to further their philanthropic endeavors.

“Fashion will then ‘Swim the Globe’ during Miami Beach Swim Week, July 12-15, in association with Jennifer Sclafani’s Showroom-305 presenting 8 distinct collections to a cadre of domestic and international buyers.  The highlight of Five for Five will be the foray to Colombia Moda Fashion Week in Medellin  July 24-26, an event that draws from an international set while advancing the robust textile and fashion community, ” confirms Zoraya Jelke-Gomez.

A proprietary Eventbrite API integration, a global leader in selling event tickets and promoting events is also integrated into Five For Five.  Corporate brands and event planners can now take advantage of the award-winning Invite The Media platform, which boasts  a targeted database of 1.8 million journalists, news reporters, and content producers.  Invitations (printed and online) are sent to the local and captivated media, targeted to magazines,  bloggers and influencers who in turn promote our events. “We also target social media, calendars and on target media outlets,” says Kacie J. Lives, California VIP/AdAvenueGroup liaison.  “The Five for Five platform and its functionality is designed to shine the media limelight on these international Fashion Weeks and their participants translating into increased commercial value and tractable R.O.I.”.

François Huynh, Invite The Media’s © CEO & Founder, confirms “We have designed Five for Five as a shiny new tool to add to the wheelhouse of event producers and sponsors empowering them to break through a distracted and saturated audience while promoting Fashion Weeks that complement the sponsors message in a simple, time-saving manner.”

-fin-

 

TAAKK DEBUTS USA AT NYMD FW18

Japanese designer, Takuya Morikawa, had his first US fashion presentation tonight at NY Men’s Day. For his brand, TAAKK, he presented a fifteen look collection entitled “Common Oddity”. Accessories were provided by www.willshott.com

Notable attendees included Alex Polushkin of Opening Ceremony, Bruce Pask of Bergdorff Goodman and Matthew Hanson. Also present was Chris Lavish of Fashion Week Online and WWD’s Alex Badia.

The Dress Rehearsal – a dress for every address

Planet Fashion TV is proud to introduce The Dress Rehearsal, a luxury men and womenswear label based in Pune, India, to NYFW audiences. Created by two women, who are mavericks in their field, Apeksha and Tejal, The Dress Rehearsal was born out of a desire to leave an indelible mark in the growing experimental dress sector in their home town of Pune.

Their style can best be described as a wearable and chic amalgamation of conventional Indian influences infused with contemporary urban designs. In 2017, they unveiled their inaugural fall winter 2017 collection titled Aihi:kah, which signifies elements of the world, roots and prithvi. Their first collection set them apart from the hackneyed and traditional norms of their city. They used a variety of luxury silk fabrics in earthy colors and each outfit was made unique by its tailored drapes and cuts.

Quickly after their launch, Apeksha and Tejal garnered a loyal and prominent client base in a short span of time. The two have now set their sights on branching out into other avenues as well. They are now getting ready to debut their new collection of bespoke suits and formal wear for men and women at NYFW on February 7th, 2018. As entrepreneurs and designers, they will continue adapting to ephemeral fashion trends. They envisage their repertoire will eventually stand true to their company motto – a dress for every address.