NEW MOVEMENTS LAUNCHES SUSTAINABLE PREMIUM SNEAKER LINE ON KICKSTARTER
New Movements, a Norwegian-based sustainable-driven fashion brand, have launched their new line of premium sneakers on Kickstarter.
- Every pair of sneakers embodies circular Scandinavian minimalist design, coupled with premium recycled materials, designed and manufactured in Europe.
- Each sole contains recycled rubber and each pair of laces contains recycled plastic bottles.
- Each purchased pair will include an ocean cleanup action equivalent to 200 plastic bottles.
August 27th 2019 (Oslo) – New Movements, the sneaker brand founded by designer Martin Evensen, has launched its sustainable premium sneaker brand on Kickstarter. The campaign will offer backers the chance to purchase a pair of premium sneakers for an early adopter discount of up to 50%, with added extras included.
New Movements will offer two styles in their ‘02 Postpone’ collection, Huk and Åpne, delivering premium quality recycled materials and Scandinavian minimalist design for a fraction of the cost, for an eco-conscious audience who don’t want to downgrade their style to become more sustainable.
By producing sneakers in Europe from circular materials and cleaning up ocean plastic equal to 200 plastic bottles, 2.54kg, for every pair made, New Movements want to make it easy for individuals to take a stand for a more sustainable, circular future.
Each sneaker has sustainability at its core, offering a number of key premium features:
- 90% recycled and circular materials from European suppliers
- Gold-certified Italian leather
- Soles made from 80% recycled rubber free of plastic
- Premium laces made from recycled plastic bottles
- FSC-PEFC certified recycled packaging
- Manufactured in Portugal
Commenting on the Kickstarter launch, New Movements Founder and CEO Martin Evensen said:
Nils Krogstad Wiiburg, Co-Founder of New Movements commented:“We started New Movements because we wanted to make it easier for you to take a stand for a more sustainable future. To make that happen, we offer you authentic, sustainable Scandinavian design sneakers at affordable prices, and empower you to clean up ocean plastic equal to 200 bottles for every pair you buy.”
“We’re excited to introduce our second collection, 02 Postpone, to Kickstarter. Oslo is the current European Green Capital, and we want to share the positive vibes and sense of real change that runs through our city, and that’s why we started the clean-up program.”
THE NEW 02 POSTPONE COLLECTION
Humanity is at a point now where anything we postpone today, leaves us with a bigger problem tomorrow. The 02 POSTPONE COLLECTION is designed with that realization in mind, and offers you the opportunity to take a stand for a more sustainable future.
HUK is a classic Scandinavian street sneaker with a subtle but clear message.
The clean lines and stripped monochromatic design make HUK a safe choice for anyone looking for a classy sneaker to style their favorite outfit with. But this sneaker is all about the sole. The fine, colorful pieces of recycled rubber visible in the outsole are designed to give the sneaker a raw, authentic look, and spark the conversations we just can’t postpone anymore.
ÅPNE is a clean-cut sneaker that celebrates the values and sensibilities of the urban Scandinavian mind.
The classic and unpretentious silhouette is inspired by the clean lines that has made Scandinavian design a world phenomenon. With a generous but humble recycled rubber sole, ÅPNE is made for walking with pride through the streets of your city, while paving the way for a cleaner, more circular urban lifestyle.