Otero Menswear pioneering with 3D Proportional Sizing to provide men up to 5’9” a better way to dress.
Otero features fashion-forward clothing that is intelligently designed for a man’s height, body type, and size to ensure a fit that is intentional and precise from the width of the collar to the length of the hems: “Our unique 3D sizing allows for a more aesthetic appeal as the shirt looks properly proportioned to the individual’s body and provides a superior fit to typical ‘off-the-rack’ menswear.” – states Co-founder and CEO, Steve Villanueva.
Otero Menswear will launch March 1, 2018, and will be available at OteroMenswear.com shipping USA-Nationwide.
Steve Villanueva, one of three founding partners and CEO of Otero Menswear, states: “We want to offer a solution to the apparel fit issues that I myself have dealt with throughout my life. Being professionally ambitious as well as fashion-conscious, I have searched forever for a brand that fits my body type and height so that I can confidently showcase my best self without the bother and expense of having every garment custom-tailored. Unfortunately, because men’s clothes have been structured around an imaginary ‘average’ male body size, there has been nothing on the market that is precisely fashioned to accommodate for a man’s body type, size, and height; yet body type—not just size—is the key to an impeccable fit. Otero combines intelligent craftsmanship with high-quality designs because everybody deserves to feel confident inside and out.” Otero is a perfect fit for men who are anything but average!”
3D Proportional Sizing
Otero’s emphasis on inclusivity and self-confidence in the design of their men’s clothing label represents a new model for thinking, acting and speaking out on behalf of a customer segment that, globally, makes up over 40% of all men. The 3D Proportional Sizing system is the best solution for meeting the needs of men who are 5’4” to 5’9”, and Otero is innovative in using textures, materials, and pattern design to create the most appealing, and proportional styles to create a long, lean look with every garment.
Rituals boosts confidence
When a man dresses well, with clothing that is tailored to his needs, he feels confident and able to project the best image of the man he really is. Harvard studies have proven that affirming, repeatable morning behaviors (drinking coffee from a favorite mug, going for a run) send signals to your brain that reduce stress levels while improving self-confidence, and we at Otero believe that the act of putting on a finely-crafted garment is an essential, everyday ritual that helps prepare your brain for high-performance. “What’s interesting about the studies is that physiological measures show that if you engage in a ritual prior to a potentially high-anxiety task, like speaking in public or solving a complex issue, you end up being calmer by the time you approach the task and more confident in what you’re about to do. Because of that, you perform better,” argues Brett Lawrence CFO and co-founder of Otero Menswear. He continues: “We would like Otero to be that confidence ritual. Our customers can rest assured that when they wear Otero, they look their best in apparel designed to fit their body type and height, so they can focus on other elements to perform at their best.”
Responsible Fashion Aiming To Empower Confidence
The Otero philosophy emphasizes elegant simplicity, intelligent functionality, and high artistic quality, and so the Otero launch line features favorite basics that you will wear again and again. Our palette highlights all-around wearable, fashionable colors that are eye-catching in any context. Also, because we at Otero strongly believe in responsible living and sound business practices, our apparel and accessories are exquisitely crafted with classic lines and colors that will look fashion-forward for years to come.
The launch line consists of a range of polos from basic everyday wear to high-end garments and t-shirts in best-selling styles and colors. All of our garments are created from the finest natural cotton fibers, feature Otero’s signature 3D Proportional Sizing, and are affordably priced between $59 and $149. This ground-breaking line is complemented by a range of accessories handcrafted in durable, luxurious full grain leather by a family of Greek artisans, who have paired with our designers to craft a custom line of products for professional men on the go.
Otero gives men access to clothing that is created with them in mind – affordable, hand-selected materials, responsible manufacturing partners and processes, and proprietary 3D Proportional Sizing methodology that ensures the very best off-the-rack fit available. Otero Menswear: A better way to dress for men up to 5’9”.
About OTERO MENSWEAR
Founded in 2018 in Boulder, CO, USA by Steve Villanueva, Brett Lawrence and John Hess, Otero Menswear is a men’s fashion lifestyle apparel brand. Otero Menswear seeks to make a positive difference in the world by offering apparel that fits the height, size and body type of men 5’4 – 5’9. The clothing is fashion forward and professional. Each piece is designed using texture, cut, styling and findings that empower the wearer’s specific body type through visibly leaning and lengthening techniques. Otero is redefining the measure of a man. OTERO MENSWEAR can be found at OteroMenswear.com (please note that this URL will be updated with current brand, UX optimized website at launch March 2018).
Sandja Brügmann, The Passion Institute E: Sandja@ThePassionInstitute.com
Steve Villanueva, Otero Menswear E: CEO@OteroMenswear.com