SWIM THE GLOBE WITH SHOWROOM-305 AT MIAMI SWIM WEEK 2018 OFFICIAL RUNWAY SHOW & GALA – SATURDAY – JULY 22 MONDRIAN
Photography by Gary Brown
submitted by – cristiane roget, correspondent allfashion.press, a division of AdAvenueGroup.com in association with VIPictures.com
Miami/FL On Saturday, July 22 at 7pm – Guests will be treated to an official Swimweek Gala and continuous runway showcase by Showroom-305.com and produced by the Jeffrey Lubin Group featuring seven! international swimwear and resort fashion collections. Headline entertainment and a photography exhibit by the renowned multi-media artist Daniel Stanford will un-spool at the Mondrian – Sunset Ball Room, a property on the Bay with a constellation of stars fit for “Alice in Wonderland”.
The seven fashion lines span the globe originating from Canada (Boto Men’s) – the Hampton’s, (Surf Souleil) – the Carribbean, (Pier St. Barth Men’s), Uruguay (Sister Solnicki), Bali (Seabellas), Brasil (Guria Beachwear) and finally all roads leading to Rome (via Milano) for the Monica Hansen Beachwear unveil. A fitting ending, after all, given civilizations togas, drapes and bathing suits were fashioned first during Italy’s Roman Empire.
Daniel Stanford’s premiere photography exhibit showcases Air Canada Vacations and is entitled ‘Swim the Globe’ and serves as a complement to the designer’s destinations. Joining the festivities is a headline performance by Sax star- Steve Reason – and a special appearance by model-singer and influencer Celine Farash. Reason will walk the stage serenading the awesome Celine Farach and the pool of top models that were cast at the Tides Hotel. DJ Drew James from the Ruff Ryders/Caviar Music Group label will keep the energy on a high note.
An exclusive wrap up party at Mid–Miami Beach’s most alluring art and culture district will be included for those invited guests or with an admission of $100. per couple, all inclusive for the entire evening.
Says Showroom305’s Creative Director and Fashion Curator, Jennifer Sclafani, “The debut of Swim Week’s seven most coveted Men and Women 2018 collections will unspool at the Miami Beach Convention Center – Booth #1822 for Women and for Men #2109 from July 22 to July 25th.” *
The Swim the Globe announcement, was made Friday evening, July 14 at the River Yacht Club – by the producers of ‘French and Famous’ commemorating ‘La Fete National’ ‘ and in memory of the heartbreak on the Boulevard in Nice one year ago.
Eric Even and Eric Milon with Michael Capponi behind the scenes; kept their cool in spite of the drenching humidity and over 700 Francophiles in celebration. Mark Lester – Founder of ‘Soul‘, ™ the premium Cachaca continues to create a clamor from Lisbon to Los Angeles. The aphrodisiac brand is reputed to be a ‘Spirit with a soul’. Ask for it by name “Do you have Soul?” at over 1000 Florida bar destinations including the River Yacht Club.
The upper echelon fashion set and savvy tradesmen and women continue to red letter Swim Week as the ‘must attend’ event that is entering its 4th decade. The trend is to attend the more intimate gatherings like Studios like Showroom305 and Sports Illustrated where the underpinning is couture at the nexus of creativity and commerce. Kelsey Hendrix, Associate Producer-Swim Daily, S.I.com confirmed the launch of the very first! Sports Illustrated Swimwear Line and is also at the top of the ‘A List’ Swim Week gatherings. For the record Monica Hansen, a super swimwear model has had her Monica Hansen Beachwear lines featured countless times in Sports Illustrated Swim Edition and concludes the Showroom 305’s runway show at the Mondrian.
One more reason to get that body beautiful this season with the Crunch Gym tailor made fitness regimens.
Sclafani, with a decade in the Int’l Swimwear Industry wants to make sure her stable of designers remain the ‘Main Event’. Her guest’s given kid glove treatment so the focus is on the ‘ground breaking collections’ and not an endless queue to someone’s ‘open bar’.
Premium Soul Cachaca ™ (pronounced Soul ‘ca-sha-sa’) President and Ambassador Mark Lester is formulating a secret recipe perfect for the occasion. Louisiana Raines Farm’s – Ambassador Tom Pellizzetti donated 50 Lbs of grass fed Louisiana Wagyu Beef, called the world’s most desirable prime this side of Tokyo for a future Showroom-305 /Art Basil.org gathering.
Jennifer confirms, “We will be ‘On-English -Time’ and ‘Air Conditioned’ and no need for a ‘Rain Date’. BelAir born, celebrity photographer and actor Michael Merrins chimed in, “There will be no Kanye West 5 hour delays that melted down this year’s New York Fashion Week.”
With a hundred or buyers on the guest list, News evaluators and fashion press invited by AdAvenueGroup, friends, associates and social media Influencers are arriving from as far afield as New York, China, Rio, Toronto, South Africa and Paris for Sclafani’s show.
“A special thank you goes out to Kat Nowak, Johan Pfeiffer and Stephan Morris, Fanny, Thembi and Ines for their unflappable enthusiasm. Also kudos to Sean Donaldson Hair of Miami Beach’s Lincoln Road & Brickell City Center and under the direction of Scottish born Sean Donaldson,” confirmed Stephan Morris, President- Influencers Club.
Sean’s crew will masterfully style the Showroom305 male and female models with the most au courant hair and makeup looks. Named ‘Best of’ hair colorist by Allure, InStyle, and Ocean Drive too many times to mention and voted the ‘Top 100 US Salons’ by Elle Magazine, Sean can count Kate Winslet, Dionne Warwick and the Royals Beatrice, Eugenia and Sir Richard Branson among his clients.
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Underwriters include Soul Cachaca-Daniel Stanford Studios-Air Canada Vacations – Elixir of Life – Jeffrey Lubin Group – Stephen Morris Influencer’s Club – Syrunner-Argentina- Vipictures.com – and with more VIP guests to be announced.
*Call 917-293-0140 for Appointments I Gary Brown photography