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SWIMMIAMI Trailblazes with Eco-Conscious Brand Activations

Miami (July 14, 2016) – “W” marks the spot, literally, as W South Beach hosts LDJ Productions and SBI Production’s second season of runway shows, SWIMMIAMI 2017. Designers, buyers and media from around the world will be welcomed to view the 2017 collections on two glamorous runways at W South Beach.

This season, SWIMMIAMI teamed up with bobble® and Lycra to encourage sustainable and eco-friendly interaction on site. Several designers will be showcasing eco-conscious fabrics produced by sponsor, Lycra, and bobble, the leader in sustainable and stylish drinking solutions, will provide refillable water stations where guests can stay hydrated (and skip single-serve bottled water) with bobble Insulate, the brand’s new insulated, stainless steel bottle that keeps beverages cold for up to 24 hours.

To kick off the weekend-long runway extravaganza, bobble set up an interactive cabana at the W South Beach’s WET Deck. The poolside venue will host a plethora of runway shows throughout SWIMMIAMI. With several state-of-the-art insulated bottle designs, bobble is able to share their sustainable efforts with fashion industry icons, media and buyers from all over the world. An ice luge set up with bobble branded water bottles frozen inside allowed guests of the opening night party to taste multiple chilled signature frozen fruit infused water.

Multiple refillable stations are set up throughout the W South Beach inside and out to accommodate the insulated bottles. No need for one-time use bottles for the weekend, each attendee at SWIMMIAMI will receive their very own bobble.

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If sustainability isn’t enough, bobble will also be hosting a manicure pop-up in the exclusive on-site media bungalow. VIPs will be treated to Butter London manicures from 4pm to 6pm on July 15th through 18th. Press and media are invited to receive manicures in bobble’s signature hues, so they can sip in style while attending every unique designer catwalk presentation.

SWIMMIAMI kicked-off with an opening party on July 14, 2016 at W South Beach’s WET Deck. Runway shows are programmed from Friday, July 15 through Sunday, July 17, and the current schedule features over 13 shows from swimwear’s hottest designers including Filthy Haanz, Frankie’s Bikinis, Gottex, Hot as Hell, Indah, Issa de’ Mar, KAOHS, Lybethras, Mint Swim, Myra Swim, Revel Rey and San Lorenzo Bikinis.

A complete schedule and designer profiles can be found on SWIMMIAMI’s website, http://www.swimmiamicollections.com. Fashion enthusiasts are invited to follow the looks and join the conversation by using the hashtags #SWIMMIAMI and following SWIMMIAMI on Instagram @swimmiami.

 

About SWIMMIAMI
LDJ and SBI, two leading fashion production companies partnered to create SWIMMIAMI, as a platform for designers seeking to present their collections set to International Runway standards. LDJ and SBI have both had an integral role in Miami Swim Week for the last ten years. LDJ has had a role as venue managers and show producers for IMG at The Raleigh Miami Beach since the event began and SBI has provided all of the scenic elements. The two production companies teamed up again this season to ensure a world-class runway experience for the swim industry. A full schedule and information about the event can be viewed at SWIMMIAMICOLLECTIONS.COM.

About W South Beach
The iconic W South Beach is an oceanfront landmark in the heart of South Beach.  Home to W’s fully-integrated lifestyle experience, W South Beach features: 408 W-branded suites and residences, including the largest entry-level guest rooms in Miami Beach, each with expansive glass balconies and ocean views; The Dutch, a roots-inspired American dining concept by Chef Andrew Carmellini; Beijing dining hotspot MR CHOW; Living Room Bar; WALL, an exclusive bar and ultra-lounge; The Grove, a whimsical outdoor garden; BLISS Spa; WET, featuring two alluring swimming pools and stylish cabanas; FIT, state-of-the-art fitness center; rooftop basketball court and tennis court, SWISH & SWING; more than 10,000 square-feet of ultra-modern meeting and event space; a $40 million dollar curated, rotating contemporary art collection, and the W Store, featuring the latest fashion trends from today’s hottest designers.  www.wsouthbeach.com.

About bobble®
Founded in 2009, bobble® is a registered trademark of Seventh Generation Ventures, Inc. and based in Raleigh, North Carolina. The brand lives out its mission to reduce the outrageous waste caused by single- use, disposable beverages and beverage systems, with products that provide more sustainable and stylish alternatives. For more information on bobble, visit www.waterbobble.com.

About LDJ Productions
LDJ Productions, headquartered in New York City, is a technical production, creative services and event management company that produces large-scale events on a global scale. The firm has been agency producers of NY Fashion Week for over a decade and is responsible for executing the vision and managing the day-to-day operations of the biannual event. With a brilliant team of designers, engineers, show producers and travel directors, they produce many large-scale high-profile conference and events across the beauty, tech, publishing, cultural and entertainment industries.

About SBI Productions
SBI is a full service production company at the forefront of the luxury brand, corporate and private event industries. Know for their expertise in design, event planning, fabricating, and event producing, SBI integrates creative thinking, talented members, hard work and attention to detail to achieve exceptional results for clients. The team is comprised of skilled craftsmen, inspired designers and meticulous planners who are dedicated to bringing clients’ ideas to life.

Overview
Press Contacts

Lindsay Matthews
The Riviere Agency
lindsay@theriviereagency.com
212.600.4842

AwardsBest of 2016
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