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YANDY.COM DIVES INTO SWIMMIAMI 2017 WITH PRIVATE LABEL SWIMWEAR

Leading Online Retailer For Women’s Lingerie, Costumes, & Swim Presents Exclusive Swim Collection At Miami Swim Week
Overview
Press Contacts

Media contact: Maggie Davis
The Bromley Group
mdavis@tbg-world.com
212-696-1000, ext.19

Miami, FL – July 17th, 2016 – Yandy.com heated up Miami Swim Week 2017 with a sizzling showcase of the brand’s new expanded private label swimwear collection during a presentation at a Bungalow at the W South Beach. True to the brand’s hallmark sexy, fun, and edgy attitude, the fashionable swim line highlighted the season’s hottest trends to the delight of key media and influencers.

“We were very excited to introduce Yandy’s swimwear collection at Miami Swim Week as it really solidifies the brand as a key design player in the swimwear market,” says Chad Horstman, Yandy’s Founder and CEO. “The collection features styles for a range of body types in terms of design and fit which is extremely important to our customers and, in turn, to us. We’re offering this season’s hottest looks with the quality, trends, and selection our loyal fans have come to expect from our swimwear.”

“Inspirations for the swim line came from my love of the Southwest, the movie ‘Back to the Beach’, and a fun selection updated from the 80’s. Cheeky backs, vibrant colors, color blocking, tribal prints, high necklines, high leg, and sporty looks are part of the season’s trends. A new concept for us is The Designer Group which features upscale designs for a more sophisticated customer without the 8high price point,” says Pilar Quintana, Vice President of Merchandising.

<> at W South Beach on July 16, 2016 in Miami Beach, Florida.

<> at W South Beach on July 16, 2016 in Miami Beach, Florida.

Ten groups were presented during the SWIMMIAMI presentation and are available now in sizes small, medium and large.  Several groups feature bottoms that are adjustable allowing women to choose their coverage. “These are great for girls who want to change it up and speaks to our dedication to a great fit,” says Quintana.  Prices start at $9.95 for a bottom, $12.95 for a top, and $39.95 for a one-piece.

  • Gypsy – Exotic and alluring
  • Black and White – Bold and beautiful
  • Piña – Edgy or sophisticated, there is a style for all tastes
  • Tribal – Unique patterns and palates
  • Designer – Upscale and sophisticated without the high price point
  • Desert – Rich colors and textures
  • Serape – Inspired by Yandy’s Arizona roots
  • Splatter – An updated nod to the 1980’s
  • Color Block – Hot combinations in popular tones
  • Animals – A mix of fun and attitude

For more information about Yandy.com’s new collection, visit www.yandy.com

<> at W South Beach on July 16, 2016 in Miami Beach, Florida.

<> at W South Beach on July 16, 2016 in Miami Beach, Florida.

About Yandy.com
Yandy.com is one of the world’s largest online retailers of women’s lingerie, swimwear, rave wear, hosiery and sexy Halloween costumes. Founded in 2005, Yandy boasts more than 40,000 affordably priced products that are always in stock, allowing for quick, same-day shipping. Designated as a Google Trusted Store, Yandy prioritizes unrivaled customer service and a commitment to ensuring that every customer receives a safe and secure online shopping experience. Yandy prides itself on selling items for every shape and size. At Yandy, every customer can #BeSexy.

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