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SWIM THE GLOBE `18 – Steers the Course Toward a More Sustainable Apparel & Fashion Industry

For Immediate Release July 22, 2018

by Cristiane Roget, correspondent AdAvenuegroup -Forbes Francais –, Epoch Times

SWIM THE GLOBE `18 -Collections of sustainable Men and Women’s Resort and Swimwear modeled by a bevy of  breathtaking talent visibly having fun strutted the Swim the Globe Runway, this past week at the National Hotel – Miami Beach, a Beachside Resort.  The makers of SWIM THE GLOBE presented a calendar of non-stop events, product activations, top tier DJ’s, an inspired pop-up New York style Art Exhibit by the international club promoters of Kama Beach Club and gold gilded bottles of Lamborghini prosecco, Pure Brazilian Coconut Water and sips of Mega Way keeping  the-by-invitation only guests hydrated.

The grass root sponsors and underwriters embraced the vision of the Blue Water Mission during the opening night reception in the wood paneled and beveled glass lounge on July 12th.

The Summer Season previews (with many styles available for immediate delivery)  featured   Fyn, Nora,  PintArena Swim, Boto Men’s, Cover Male by John Casablanca,Voyage Swimwear, Amita Naithani, Guria,  Maylana and  Sunshine State.  Each collection is informed by the diversity of their ountry of origin with this year’s iteration featuring Brazil, Colombia, Canada, India, Boracay -Philippines, Puerto Rico  and the USA.


Allapattha/ Miami  In order to preserve our verdant resources;  SWIM THE GLOBE’s Official Calendar & Handbook , courtesy of PrintTopia USA, the STG event creators elected to limit printing to the “Collector’s Edition of the  Official SWIM THE GLOBE 2018 Handbook & Holiday Guide” .  Feel free to open this link to preserve your memories in the SWIM THE GLOBE  OFFICIAL PROGRAM.

SWIM THE GLOBE WRAP UP – These  photos say it all.




SWIM THE GLOBE 2018 – was called an “unequivocal success!” by the over 2000 special invited guests who meandered through the National Hotel Miami Beach, Beachfront Resort, a luminous recreation of mid century grandeur .  Guests languished about the endless Infinity Pool and leaned into the catwalk over four days and nights, under a canopy of blazing stars. “Swim the Globe was a fluid affair...” according to  James Eisele *  as he fervently innovated products shots with pop-up shop proprietors  that included Yummii Frozen Liquor Pops, Beniley Med Spa and her tubular Stem Cell based products, Desiree’s Boho chic bathing suits and  with guests hydrating with refreshing sips of  Voss and Pure Brazilian Coconut  Water .  According to Marisol Edwards, Marketing Director and Brand Ambassador,For each bottle of Pure Brazilian Coconut Water soldone square foot of the Amazon is being reclaimed.”  We are  “refreshing the world with pure purpose”, according to PBCW Founder Rob Palladino.

Several world debuts also took place in the midst of the festivities that included the launch of Bella Generation Hair Systems and the preview of the 2019 Vespa on display for the first time in South Florida.  Gratzie Tanti,  Tony C., Ken S. and Javier.

The STG producers Jennifer Sclafani of Miami Fashion Collective and Jeffrey Lubin a seasoned fashion curator that ran the runways at IMG were joined by friends, underwriters, sponsors the fashion forward and trend makers with the SWIM WEEK press corp documenting the proceedings.  “A grateful note of appreciation to all those, too numerous to name, who SWAM THE GLOBE with them this year”.  Anna Chu, who recently opened a vintage and consignment store at the Hotel Croydon – 3720 Collins Ave, Miami Beach 33140 (just North of Faena). A destination boutique has become a nust vist location for anyone seeking a unique designer fashion statement.  Anna styled Swim the Globe, she is known as the “Queen of Vintage” who has “dressed the world’! All of the producers and founders are committed to steering the course toward a more environmentally conscientious and sustainable Apparel Industry (and planet) in 2019, and beyond.

Up Next from – ColombiaModa Medellin Colombia, Los Angeles Fashion Week, and Art Basil with Daniel Stanford in December 2018.

For more coverage link to : READ MORE


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SWIM THE GLOBE – SWIM WEEK’s 4 Day National Hotel Activation – Announces 4 Trade Show Stands & Additional Stages – Ocean Front & Deco Ballroom

by  Correspondent – Cristiane Roget,  VIP –, Epoch Times

Miami Beach/FL  “Demand for entry into 2nd Annual SWIM THE GLOBE, one of the most anticipated events on the annual Swim Week’s Official Calendar, is adding an additional runway in the National Hotel’s Deco Ballroom to complement the stage and runway that is set to grace the oceanfront infinity pool,” confirmed Jennifer Sclafani, STG Co-Founder and the force behind the newly inaugurated Miami Fashion Collective located in a spacious historical bungalow in the burgeoning West Wynwood, FAD District.  (Fashion Allapattha Design District)

SWIM THE GLOBE (STG)  commemorates, the 36th annual SWIM SHOW, the world’s largest and best attended trade show for  swimwear, resort and sportswear collections.  From July 12 to July 15, the luxurious National Hotel and Oceanside Resort at 1677 Collins Avenue – Miami Beach, FL 33139 will host, “ten consecutive runway shows and informal modeling featuring Showroom305’s designer swim and resort wear”. “Each designer’s collection is informed by their country of origin …. hence the name ‘SWIM THE GLOBE‘ with Brasil,  California, the Caribbean , France and India represented to date.   “The brand is evolving  organically,”  states recording artist Simone Stewart who coined the trademark last year.

Unique to this year’s four-day gathering;  “will be a coveted place on our two STG beachside and ballroom runways.  We are inviting for the first time ever emerging and established designers to preview their lines to our over 7000 invited buyers.  With a turnkey slot for group and solo shows still available we will  showcase alluring collections to complement Showroom305’s roster of fashion lines we proudly represent”,  states Sclafani.

“STG has slated a complement of ‘must attend’  gatherings.” according to TV Personality and Influencer Stephan Morris of CESV – Agency.   Pop-up Shops will provide guests with organic products direct from their makers, fashion  forward accessories, tastes of gourmet edibles and luscious libations.  An  ‘Island Time Hemp & Cannabinoid Station’, a gourmet brunch with an expert  fashioncentric moderated panel, an Art Basil Beauty Bar & Lounge for a quickie makeover and headline entertainment with a Decompression Sunday Pool Party are all on the SWIM THE GLOBE roster.  Book now the  ‘Storm the Beach‘  with a Saturday, July 14th  nod to Bastille Day that boasts a French wine tasting and gift totes.  For an up-to-the minute calendar – visit

STG’s   Jeffrey Lubin,  a seasoned producer of countless International Management Group (IMG) Fashion Shows confirm, “Our branded Activations and top-tier sponsored events feature a bevy of international models, headline entertainment, sponsored showcases;   interspersed throughout the National Hotel.  At the heart of Miami Beach, the property  is an unrivaled destination recently restored to its ‘mid-century’ grandeur.

With over a decade in the New York to Miami fashion trade,  Showroom 305 under the direction of Sclafani has garnered an enviable network of fashion forward arbiters revealing tomorrow’s trends – today.    Sclafani  is emphatic when she says,  “We produce our shows ‘on time’ and exceed our underwriter’s goals.  We entertain our buyers, bloggers, influencers, fashion writers and special guests with occasions that are memorable for their attention to detail and professionalism.”

“An ambiance that engages with a schedule that is  tailor-made to grow our sponsors brand visibility while ramping  up their market share with that “je ne sais quoi ” is a formula for success,  confirms Francois Huynh, Co-Director of Media Relations for Five for Five and SWIM THE GLOBE.

Sclafani says, “South Florida is experiencing a resurgence in the Fashion Industry.  With local manufacturers ramping up production to offset the impending tariffs on an estimated 50 billion dollars in consumer goods.  South Florida’s ease of transport as a global gateway and sublime, year-round weather is a precursor to the region’s ascendance as a 21st Century international fashion hub.”

Back- to-back trade and fashion shows that include Coast (March 2018)  Trendz  in Palm Beach (April 2-17), the return of the Apparel Textile Show (May 21-23) and the launch of the Miami Fashion Collective in the burgeoning Fashion Allapattha Design (FAD.District) has put South Florida on the global industries radar.  “The vision behind the Miami Fashion Collective is to form a cohesive and affordable space for indie fashion professionals to collaborate”,  confirms Sclafani.

“Unlike the fashion weeks of yesteryear that were predictable “business-as-usual” we have ramped-up the entertainment quotient with live music and eclectic Influencers participation. Our unique program aligns us with our brand partners who share our innovative vision and goals,”  states Stephan Morris, host of the Sunday – July 15, Influencers Networking Brunch & Pool Party at the National’s Olympic size infinity pool.  Watch for headliner updates on

Book early the gourmet brunch that includes a  panel discussion with industry leaders, including Cheryl Punk, U.S. Head of Marketing for Tissot, Swatch Group.  Confirms Lisa Sussman Red Carpet Host with AdAvenueGroup. “Discussions will unravel the challenges facing brick & mortars, ‘see & click’ mass consumerism and the demise of season based designer reveals.

Space is limited to 500 guests per on-the-hour gathering – with attendees consisting of an ad-hoc group of fashion Buyers, Influencers, established and emerging Designers, Photographers, Digital content producers, Media mavens, international Bloggers and a distinguished Press Corp reporting on the latest trends in Fashion, Finance, Film, Fine Food, Luxury Lifestyle on the road less traveled.

Jennifer Sclafani – Founder Swim the Globe -July 12-15, 2018 National Hotel

Read more: 

“The National Hotel is the quintessential ocean front redux property.  SWIM THE GLOBE  with 2 consecutive days of by-invitation-only Swimwear and  Resort Fashion Shows are book ended by pop-up activations, a Basil Beauty Bar & Lounge ( and stand alone events that speak to a refined and well-heeled  guest list.  Discover  the ‘Golden Age’ of Miami Beach when the ‘Rat Pack‘ took the stage from the Fontainebleau to Liberty Citys’  jazz haunts and the location for 3 time Academy Award Winning Film for Best Picture , “Moonlight“.

Inquire about National Hotel’s special rates that include luxury-appointed accommodations. The VIP SWIM THE GLOBE © travel  package – includes an all-inclusive entree to SWIM THE GLOBE  events, invitations to off- premise fashion events & shows and amenities to numerous to name.

Jennifer Sclafani, STG Director has been a member in good standing of the Swimwear Association of Florida since 2007.

We also take great pride in announcing a strategic partnership with South Florid’a Premiere graphic and print complexes PRINTOPIA under the direction of Meishan Guarri and Andrew Kutno’s Media Ingenious.   We are also please to announce a partnership with Membrano Live, a sizzling band that is well on the path to a Grammy.

To Reserve time for a Fashion Show, 4 cabanas available for pop-up Shopppes and ‘Brand Activations’ .  



To Reserve time for a Fashion Show

Jennifer Sclafani -Director

917-293 -0140

Media Credentials  &  Sponsor- POP UP SHOP  Inquiries

Cristiane Roget  I I 310-220-9118 I

the  SWIM THE GLOBE deck: 

Eventbrite: Space is Limited I

Greater Miami and the  Beaches Visitor Center Link I

SWIM THE GLOBE sample soundtrack: A must hear! 

VISUAL ASSETS: A portfolio of Visual Assets is available upon request.


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FLL Fashion Week – Debut’s on the Rooftop on 1 Las Olas Blvd- City of Ft Lauderdale – An Official Event – through March 17

Ft Lauderdale/FL New York Fashion Week in frozen February?  Miami Swim Week in July with gridlock and drenching humidity?  Consider an easy breezy alternative beginning on Thursday – March 15 – FLL FASHION WEEK  located on the verdant tree filled rooftop lounge offering craft cocktails & light fare with sweeping city views at – 1 W Las Olas Blvd Suite 700, Fort Lauderdale, FL 33301 – rsvp a must at  -or-

March 16 – Friday and Saturday the 17th the 4th Annual FLL Fashion Week unspools with Founders, Florentina and Grant West confirming an eclectic mix of continuous runway shows and onstage entertainment featuring emerging and legacy Swim, Resort and Couture designers with their ‘see now – buy now’ collections.  for schedule and tickets – Space is Limited –  –

The collections and sponsor activations will unspool with in a vast tent in Wayne Huizenga Plaza at 32 East Last Olas Blvd, Ft Lauderdale 33301 in the heart of the bustling and posh Las Olas Design District.

A bevy of male and female models coordinated by Mia World Models will make their way nightly down a sixty-foot runway with media mavens, fashionistas and boutique buyers in tow.  In partnership with the Art Institute of Ft Lauderdale two students will have their bespoke designs on the runway Eido Swimwear and Yas Gonzalez evening couture.  Artist in residence Paul Thomas Martin will be on hand for interviews.

A wrap – around Beauty Bar and Lounge will have brand ambassadors demonstrating truly miraculous transformations with more luxury swag than can be stuffed in the signature beach totes.  Meet the makers of deeply discounted au courant beauty, health and wellness products by Sherine Bichara’s ‘Elixir of Life – L’Alchimiste’™, Rory Lee Makeup ®, PCR GeniX ™ CBD Elixir Body Creams, Nayked Botanicals by Vasiliki Karlin and Neocorium ™, a medical grade stem cell based epidermal growth rejuvenator. Red Carpet Host Lisa Sussman of LSD Productions will be providing live coverage for VIP, an international aggregator of original reportage founded by former Yahoo Project Manager Francois Huynh in 2015.

Trending Makeup and Hair will be credited to the top stylists of award-winning Boca Beauty Academy.  Modern Miami Furniture –  designs bespoke displays of hand crafted interiors and ambiance for the proceedings. Hot Miami Styles and Mora Girls will be dressing out the host brigade with alluring evening, swim and resort wear with hand finished appliqué, embroidery and crochet an inspiration from the simpler things in life.

FLL Fashion Weeks Artist in Residence – Paul Thomas Martin will curate a collection of his fine art displayed during the Festivities.  In collaboration with internationally renowned Brazilian Romero Britto and his flagship gallery on South Beaches Lincoln Road, Paul Thomas Martin is distinguished as a highly collectable fine artist.  Britto and Paul Thomas Martin honed their craft in a series of collaborative works which proved to be critically and financially successful and served as a springboard for Martin’s on going solo exhibits.   When asked, Romero Britto says enthusiastically, “Paul is talented and unique, I love his post-modern pop aesthetic!”.  Most notably rake in his photographs and acrylics inspired by travels in Shanghai, China; Ulaanbaatar, Mongolia; New York City, New York; Atlanta, Georgia and Miami, Florida.

FLL Fashion Week has emerged as a leader in fashion centric ‘must attend’s’.   The standing room only gatherings abound with unique fashion statements.  It is called a celebration that is intimate, manageable and relaxing; providing the perfect settings for robust business transactions and a much-deserved respite from the harsh winters due north.

South Florida’s premiere fashion event of the Spring Season kick’s off for the global ‘Five for Five’ Press CampaignFive for Five ™ also includes international media coverage of Miami Fashion Week with Antonio Banderas and Julio Iranzo, a Cannes Gala Dinner , May 19-2018 at the Intercontinental Carleton by Andres Aquino, Swim Week in July with Jennifer Sclafani’s ‘Swim Around the Globe’ by Showroom-305 with a salut to FLL Fashion Week and Colombia Moda in Medellin Colombia. 


Fashion aficionados, media mavens, ticked guests and designers from Milano to Medellin are packing their Tumi’s for stage side seats.  All this is within a 15-minute UBER hop from Ft Lauderdale International Airport.   Save the dates, commencing Thursday at 7:30PM  March 15 with an elegant meet and greet Celebrity Cocktail’ at the Rooftop 1 Las Olas Blvd, Ft Lauderdale FL 33301 with entertainment by DejaVu – Brazilian DJ Lucca and Nicolina concluding with a Formal Gala, through Saturday – March 17 at Downtown Ft Lauderdale, FL   

Sussman, Board Member for Starz Foundation – “Second Chances for Women”  and spokesperson and announcer for  BEACON TV- says , “the three days and nights of fashionable fun and rejuvenation are within a beach-ball toss from Ft Lauderdale’s sandy seaside, bespoke boutiques, elegant dining where you can trade in your puffy coats and snow plows for shorts and minted mojitos and caphirinas by Soul Cachaca caipirinha’s and lip smacking Lolea Sangria.

Purchase you Tickets now.  Limited seating:



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FLL Fashion Week – An Event Meant to Be Spent Outdoors. Sartorial Statements in Sunshine Ready Shades

Media Alert for Immediate Release – March 23, 2018 by Cristiane Roget, correspondent for VIP

FLL Fashion Week Takes a Walk on the Bold Side with Lingerie to Club Tropicana Inspired Couture by Yas Gonzalez.  I’ll tell you how the sun set in Downtown Ft. Lauderdale, one ribbon at a time.  

 FLL/FL The 4th iteration of Ft Lauderdale Fashion Week, March 15-17, 2018 showcased a burgeoning celebration of emerging designers.  The season-less collections from the Ft. Lauderdale Art Institute met at the the nexus of iconic brands such as Banana Republic and VeraLux.   FLLFW takes bold new steps in defining what it means to be a bonafide, world class Fashion Week.  Evolving into three-day’s of consecutive runway shows, headline entertainment and posh parties; with Showroom-305 – in part – inviting the buyers.

Also in March; guests of  Paris Fashion Week sustained torrential rainstorms as cold as the North Pole! Altuzarra, Balenciaga, Comme des Garcons to Demma Gvasalia dived right in.  On the other side of the Atlantic,  FLLFW un-spooled in the midst of a balmy Winter Paradise.  Replete with trend-setting creations it was a holiday of  free expression played out against a sumptuous back drop of giant sculpted flowers by My Floral Wedding.  In  a vast tent under the stars and located alfresco in the Huizenga Plaza;  the festivities and parties were reminiscent of  Bryant Park’s New York Fashion Week at its high point.  RIP Wayne Huizenga, a life well lived!

Founded in 2014 by model-producer duo; Florentina West , a beauty from Equatorial Guinea -West Central Africa and Aviation executive, Grant West; FLLFA began as a black tie gala occasion and has grown into a three-day, ‘must attend event’.

For the first year ever it is endorsed, embraced and appears on the calendar as an official City of Ft. Lauderdale occasion.  FLLFW was on the receiving end of enthusiastic support by the Las Olas Arts & Design District  with Amber Van Buren at the helm, the burgeoning Downtown Art’s District and the Greater City of Ft Lauderdale.   

On camera,  Red Carpet television personality Lisa Sussman revealed that many of the collections were squarely on the side  of  ‘ issues – as – inspiration‘  in an era of # Lives Matter, # Me Too.   Garry Destin of the G. Destin Collection commenced his show with a minute of silence remembering the Parkland massacre with the rubric #msdstrong.   Cayo Eishola creative director and owner of Eido Swimwear – says she, “was inspired by the bold and powerful colors worn by the women in her Haitian arrondissement. Women who helped raise me up from the streets”.  Another standout was sports wear meets day wear VeraLux celebrating women of all shapes and sizes, a collection that  empowers women to love the skin their in.

A showcase of new collections from the Ft Lauderdale Art Institute honored Michelle Tidor Kids Foundation and Juliet Ashbourne’s Jules Foundation.  FLLFW  Director of Media,  Lisa Sussman ( has recently put Miami Fashion Weeks’ philanthropists Antonio  Banderas and Julio Iranzo in the spotlight.  Emmy Award Talk show Host Ricky Lake, Rod Perth, outgoing NATPE President (National Association of TV Executive Programmers)  and Heather Monahan,  influencer , author and brand ambassador for Perry Ellis have sought Lisa out for insightful interviews.  Heather is pictured on the Rooftop-1 Uno in Las Olas Design District prior to the opening night FLLFW bash.  Sussman whose star is on the rise, embraces a ‘local to global’  p.o.v. and is a successful entrepreneur with a graduate degree in Journalism.  She is being called, “the front woman to watch in 2018”.


FLL Fashion Week has joined the ‘Five for Five Alliance‘;  a revolving , ongoing series of global press campaigns that includes a complement of sponsor activations,  international brand building and over 75,000 fashion writers, editors and bloggers from media partner VIP / AdAvenueGroup.  Future ‘Five for Five‘ campaigns include  Fashion Weeks in Miami, Miami Beach Swim – with ‘Swim the Globe’ by Jennifer Sclafani and Jeffrey Lubin, to Colombia Moda in Medellin and in September – Los Angeles Fashion Week.  ‘Five for Five for 5K’  is one part targeted press campaign, commerce building, VIP gatherings and behind-the-scene deal making consummated in intimate and celebrity strewn occasions.

Among the celebrated FLLFW guests were Paul Thomas Martin, Artist in Residence, (seen below) Beacon TV Executive -Noel Hyatt,  Phillip Pritzer, Esq, screenwriter and producer of ‘Easy Rider -The Ride Back‘,  restaurateur and impresario Kevin Brady,  Ellie Borges – of Hemp Sister, a pioneer in CBD edibles with Jason Van Heule, Nutrition Adviser US Foods and Jeffrey Lubin a veteran producer of countless shows for International Management Group.

Live entertainment was provided by DJ Lucca Savi a Mars Managment recording artist with the new single ‘Upside-Down’ available on Spotify.  To see an instant replay of FLLFW visit  or  Media Partners included, a division of AdAvenueGroup, LSD Productions, VIPictures , PrintopiaUSA,  PlanetFashionTV and digital replays are slated to air on Beacon TV and New Tang Dynasty TV with additional outlets on the broadcast horizon.

“Five for Five for 5K’ provides press coverage of Fashion Week galas and continuous runway showcases spanning the globe.  Five for Five ™,  showcased sponsors’ brands and  trademarks  that included  Sherine Bichara’s – Elixir of Life,  Rory Lee’s Cosmetics with stylist Sasha and Neocorium  representatives – the only source of live stem cell based epidermal growth factors were among the activations.  Conspicuously missing was Mark Lester, President of  Soul  Cachaca and the Dem’s former lead man for Barack Obama and Joe Biden.  Covert mission to Brasil, perhaps?

Five for Five  is a growing  and  influential press and media consultancy  – VIP/AdAvenueGroup, Epoch Times and LSD Productions.

(R) Paul Thomas Martin is currently collaborating on the  APEC SMETC Congress June 27-29 in Shenyang, China. Pure Cannabis Relief with Phyto Cannaboid Rich Products – The Skin Cream will not make you high but will lift up your skin as well as your spirits! Mention FLLFashionWeek for a special incentive!  Contact  Peter Hanna Founder at –

Employment opportunity – Currently interviewing for Distributors, Representatives and Brand Ambassadors,  email – for a  phone interview

Contact information:

Cristiane Roget I Correspondent I 310-220-9118




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Turbulent Times Spark a New Approach to Publicity and Press Campaigns Where the Story Matters More than Ever

submitted by Cristiane Roget, Correspondent all , a division of

Miami/FL  From February to July 2018 event organizers, sponsors and guests will be treated to Five official Fashion Weeks with galas and continuous runway showcases spanning the globe.  The launch of Five for Five ™,will showcase sponsors’ brands,  messages and trademarks to coincide with Five International Fashion Weeks  set to unspool with brand activations and targeted press and media campaigns.

Five for Five ™ was formulated  by the influential consultancy VIP/AdAvenueGroup  to address a world where consumers are inundated with information.  “We help event planners and guests alike sort through a great deal of information efficiently and effectively,” says Andrea Guardino, California based VIP/AdAvenueGroup  Account Executive.  “This includes publicity and media alerts aggregated by news powerhouses.  Five for Five is  joined by VIPictures,  an innovative brand building public relations collective in association with LSD Productions with red carpet spokesperson Lisa Sussman from their offices in Paris, Los Angeles, Houston and Florida’s Palm Beaches,” confirms Guardino.

It is a truism of business-book thinking that a company’s brand ‘ is its most important asset’ more valuable than its technology, patents of manufacturing prowess.  Yet trademarks have never been more fragile.  With the boarding up of brick and mortars, fracturing of the marketplace and much savvier consumers;  we have become wary of the proliferation of false claims.  The  ongoing repetition of the sponsors message integrated into a true and engaging story matters more than ever.

Exclusive Participation in 5 Global Fashion Weeks provides an unparalleled opportunity to showcase  sponsors brands -products – fashion collections and company from March to July of  this year as the key to being ‘Seen – Heard & Understood’  over a prolonged period of time an additional hedge on creating customer loyalty.

Five For Five provides the perfect pushback for an exclusive host of sponsors, designers and brands that plan to participate in the five month, fully integrated and targeted press campaigns.  Also tailored to the sponsors specifications are on site activations, bespoke printed collateral, photo opportunities with celebrities and targeted sales initiatives.  Five for Five coincides with Five Top Tier Fashion Weeks featuring Ft Lauderdale Fashion Week in March to Cannes Fashion Gala in May,  Miami Fashion Week with Antonio Banderas and Julio Iranzo in June,  Miami Beach Swim Week in association with Showroom -305 in mid July and a grand July finale in Medellin, Colombia for Moda Fashion Week.

Francois Huynh, co-founder of VIP/AdAvenueGroup confirms, “the formation of Five for Five consolidates five stand-alone events with an ongoing media campaign and brand showcase under one breath-taking banner!  We have worked hand-in-hand with the Fashion Week producers since 2015. It is our intent to woo distracted and often jaded top tier guests to further brand loyalty and increase the profitability of the organizers endeavors.  The transition from ‘one off’ initiatives to an ongoing five months of press and publicity collectively strengthens and leverages the event , sponsors and underwriters visibility.  We brings their message consistently to our base of 1.8 million news evaluators, editors, bloggers,  influencers and business associates. With well-timed updates, the ongoing and developing story is a win-win for all involved.

“By partnering with Five for Five the sponsors, underwriters and brand activators substantially reduce their media allocations and fiscal investment with a five month bundle of cross plat- formed  promotions to assure optimal returns.  Repetition of the brand message is framed at A List events to a top drawer and targeted audiences, special guests and celebrities.  The heretofore elusive Press Corp that comprises over 75,000 fashion, luxury, philanthropic correspondents and news writers can only help to respond.” says the ever upbeat Florentina West.

Five for Five launched Monday – February 5 to advance the city wide sanctioned Ft Lauderdale Fashion Week, March 15-17, produced by the alluring Florentina West and business entrepreneur and partner Grant West. Five for Five crosses the Atlantic in May to be present  at the 71st Festival de Cannes for a haute couture International Gala dinner produced by Andres Aquino at the Carlton Hotel.  Aquino is a master showman best known for New York International Fashion Week at the Crown Plaza.  Returning to sunny environs, Lisa Sussman, segment producer will take to the Red Carpet to interview Five for Five VIP guests at Miami Fashion Week set to un-spool May 30 under the direction of Julio Iranzo and Antonio Banderas, who assumed the mantle to further their philanthropic endeavors.

“Fashion will then ‘Swim the Globe’ during Miami Beach Swim Week, July 12-15, in association with Jennifer Sclafani’s Showroom-305 presenting 8 distinct collections to a cadre of domestic and international buyers.  The highlight of Five for Five will be the foray to Colombia Moda Fashion Week in Medellin  July 24-26, an event that draws from an international set while advancing the robust textile and fashion community, ” confirms Zoraya Jelke-Gomez.

A proprietary Eventbrite API integration, a global leader in selling event tickets and promoting events is also integrated into Five For Five.  Corporate brands and event planners can now take advantage of the award-winning Invite The Media platform, which boasts  a targeted database of 1.8 million journalists, news reporters, and content producers.  Invitations (printed and online) are sent to the local and captivated media, targeted to magazines,  bloggers and influencers who in turn promote our events. “We also target social media, calendars and on target media outlets,” says Kacie J. Lives, California VIP/AdAvenueGroup liaison.  “The Five for Five platform and its functionality is designed to shine the media limelight on these international Fashion Weeks and their participants translating into increased commercial value and tractable R.O.I.”.

François Huynh, Invite The Media’s © CEO & Founder, confirms “We have designed Five for Five as a shiny new tool to add to the wheelhouse of event producers and sponsors empowering them to break through a distracted and saturated audience while promoting Fashion Weeks that complement the sponsors message in a simple, time-saving manner.”



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SWIM THE GLOBE with SHOWROOM-305 Mondrian Runway & Gala Gathering from 7:30 to 10:30 PM – Saturday -July 22

Miami /FL – submitted by Cristiane Roget-Correspondent & Associate a division of – Photo by Gary Brown Photography (extraordinaire)

Daniel Stanford Photography – Brasil

On Saturday, July 22 at 7pm – 10pm Guests were treated to a continuous Showroom 305 ( showcase that featured seven! swimwear and resort fashion lines plus entertainment and a photography exhibit by the renowned multi-media artist Daniel Stanford at the Mondrian – Sunset Ballroom with a gala that followed at the  Luxuriously appointed Faena Theater in the Faena District.

The runway show featured consecutive debuts of the 2018 collections represented by Showroom 305 with a photo backdrop by Daniel Stanford to compliment the fashion lines’ origins.   The hand rendered brands include Canada (Boto)  the Hampton’s (Surf Souleil), Caribbean (Pier St. Barth Men’s), Punta del Este – Uruguay, (Sister Solnicki) Bali (Seabellas),Brasil (Guria Beachwear) and concluding with all roads leading to Rome (via Milano) with the Monica Hansen Beachwear reveal designed by the Super Model who has appeared countless times in Sports Illustrated Swimwear publication.  The anticipated debut of the Men and Women 2018 collections originate from the world’s most alluring destinations, confirms Showroom305’s Creative Director and Fashion Curator, Jennifer Sclafani, “their 2018 unveiling un-spooled at the Miami Beach Convention Center – Booth #1822 for Women and for Men #2109 from July 22 to July 25th.”

The announcement, was made Friday evening at the River Yacht Club – where the producers of ‘French and Famous’ served as gracious hosts commemorating ‘La Fete Nacional’ or ‘Bastille Day’ and also acknowledging the heinous crime on the Boulevard in Nice one year ago.  Eric Even and Eric Milon (and Michael Caponni behind the scenes) kept their cool in spite of the drenching humidity and over 700 Francophiles in celebration.

Mark Lester – Founder of ‘Soul‘, (TM) a premium Cachaca is creating a clamor from Lisbon to Los Angeles as it is reputed to be a ‘spirit with a soul‘. Ask for it by name “Do you have Soul?” in over 1000 Florida bar destinations.

The upper echelon fashion set & savvy entrepreneurs that have red lettered  Swim Week for decades are embracing these more intimate gatherings.  One’s with a pedigree and an underpinning of couture at the nexus of creativity and commerce.  Studios like Showroom305 and Sports Illustrated’s announcement party of their very first! branded swim wear line were at the top of the A List gatherings.

For the record Monica Hansen, a super swimwear model has had her Monica Hansen Beachwear lines featured countless times in Sports Illustrated’s Swim Edition and concluded the show at the Showroom 305’s Mondrian runway.

Sclafani, with a decade in the Int’l Swimwear Industry wanted to make sure her stable of designers remain the ‘Main Event’, with her guest’s given kid glove treatment so the focus is on the ‘ground breaking collections’  and not an endless line to someone’s ‘open bar’.

Kalani Rountree is one of the over 300 top talent that attended the Casting Call at the Tides Hotel from 1-3:30 , Tuesday July 18.  

The continuous fashion show was complemented with headline performances by Sax star- Steve Reason – and a command vocal performance by model-singer and influencer Celine Farash.  Reason will walk the stage serenading the awesome Celine Farach and the pool of top models that were cast at the Tides Hotel on Ocean Drive.  Drew James from the Ruff Ryders/Caviar Music Group label kept the energy on a high note for the continuous two hour fashion celebration.

The multi media installation showcased Air Canada Vacations on every continent.  Guests reveled in the laid back lounge ambiance of what can only be described as ‘Alice in Wonderland’ takes a turn at the Mondrian Resort on Biscayne Bay.

Premium Soul Cacacha ™   (pronounced Soul ‘ca-sha-sa’) was served.  A guaranteed aphrodisiac on par with Absinthe – owner and Ambassador Mark Lester formulated a secret recipe perfect for the occasion. Louisiana Raines Farm’s – Ambassador Tom Pellizzetti donated 50 Lbs of grass fed Louisiana Wagyu Beef, called the world’s most desirable prime this side of Tokyo.

The up market – Swim Wear & Resort Collections are represented almost exclusively by Showroom 305 and will be presented, according to Jennifer Sclafani  as a “stress free occasion”.

Our valued guests will deserve some R&R after two hectic days into Swim Week 2018’s  Calendar with pop-ups in Miami, Miami Beach and Wynwood.

Jennifer promise to begin the runway show ‘On-Time’ was kept.  Bel Air born, celeb photographer and actor Michael Merrins chimed in, “There was no Kanye West 5 hour delays that melted down this year’s New York Fashion Week.”

Showroom 305 is on ‘English time’ – to the delight of Jennifer’s enviable network of fashion buyers, A list news evaluators, fashion press , fond friends , associates and social media Influencers who arrived from as far afield as New York, China, Rio, Toronto, South Africa and Paris for her show.

A Special thank you goes out to Kat Nowak  and  Johan Pfeiffer and Stephan Morrris for their unstoppable enthusiasm.  Also kudos to Sean Donaldson Hair of Miami Beach’s Lincoln Road &  Brickell City Center and under the direction of Scottish born Sean Donaldson.

His crew masterfully styled the Showroom305 male and female models with the most au courant hair and makeup looks.  Named ‘Best of’ hair colorist by Allure, InStyle, and Ocean Drive too many times to mention and voted the ‘Top 100 US Salons’ by Elle Magazine, Sean can count Kate Winslet, Dionne Warwick and the Royals Beatrice, Eugenia and Sir Richard Branson among his clients.     

Watch for Daily updates on,, PR Global Media, divisions of AdAvenueGroup, in Assocation with VIPictures and Epoch Times.


 r.s.v.p. required – – 917-293-0140

Instagram Hashtag #swimtheglobe

Brought to you by Soul Cachaca-Daniel Stanford Studios-Air Canada Destinations – Elixir of Life – Jeffrey Lubin Group – Syrunner-Argentina- and with more VIP guests to be announced.

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FLL Fashion Week – Westin Beach Resort – Was Bold-Bright-Breathtaking!

Ft Lauderdale / FLL Fashion Week took a twril around the world as the three day occasion unspooled  within the bespoke confines of the Ft. Lauderdale Westin Beach Resort Spa and Convention Ballroom.

Travel bans and burgeoning bigotry be damned! The 2nd iteration of  FLL Fashion Week was represented by over 25 nations from as far as Equatorial New Guinea, to the icescapes of Iceland and the Rain Forests of Brasil.


This the provenance of ‘Soul’ Premium Cachaca via Boston where company founder Mark Lester originates.  Here is a medical grade aphrodisiac that comes with its own ‘soul-full story’.

Festival Founder  and iconic beauty Florentina West was cool, calm & collected as she softly bounced about in form fitting sportswear making sure that all in the ‘back of the house’ and ‘the front’ were having a memorable occasion and in excellent spirits.  While 30 of Aveda Institute’s emerging top stylists and make up artists attended to a bevy of models courtesy of Sarah Triton, Erroll Lions, Next and Elite.

Here was an event ‘sans frontiers’ making one happy that fashion, as well as humanity, comes in all colors in the intricate web of life.  carpe diem!

Also taking a cue from the Spring Break revelry and a host of sleek and bronzed students converging on the adjacent Ocean Drive, FLL Fashion Week provided a myriad of reasons for taste makers, the media and mere mortals to reveal their most gorgeous self.  Book now for next year premiums and for special invitations to follow up gatherings for our inner circle of  friends and fashion innovators.
Under the direction of international beauty and entrepreneur, Florentina West, confirmed, “Everyone harbors a fantasy about what looks and styles best define them.  At FLL Fashion Week we will continue to focus on collections by emerging and established designers that make that fantasy attainable. In an age of post diversity, we defy stereotypes. We curate for an ultra inclusive generation, no matter their age.  Guests are invited to shed the winter doldrums and experience spring fashion, that is accessible and guests can actually envision themselves wearing.”


The three day confab combined surf & sand with fine dining at the Siren’s Table. Swimwear, resort, and haute couture collections by a growing group of emerging fashion designers Eldon, OMG , Lila Nikole designer bikinis, swimwear & resort wear inspired by Miami!, Karma Bikinis by Antje Karina Worring swimwear are unique,  beautiful, fair trade and affordable.  Also legacy brands that included Banana Republic – Men and BeBe will run the runway. Trend making footwear featuring Maker’s Shoes will accessorize the stylist’s ensembles.

With live performances by DeJah Roo, Jason Patrick, Alan Decker and special guest ‘Alex’ and Jasena Odell,  FLL Fashion Week featured three days (and nights) of continuous runway shows and memorable events.

Organizers resisted the prevailing sobriety and seriousness of the times for this stand alone Spring celebration.  Giovanni Benjamin, of the Fashion Bias, commented with a smile “FLL Fashion Week  was a glowing example of what happens when global connectivity, joy in tribulation, a fine appreciation of the creative spirit that goes into fashion becomes a celebration of diversity and a “runway” to a more peaceful world.” Over a thousand guests , exhibitors, fashion arbiters and media partners seemed to concur.
A speacial ‘thanks‘ ‘gratzie tanti’,  ‘obregado‘ and ‘merci!‘ goes out to the makers of premium
Soul Cachaca , Rum Barceló,  and Lolea Sangria.  For a taste of France demand the delectable melt-in-your- mouth Liberte yogurts from their  au courant collection of creamy flavors  Lavender, Sweet Cream, Mango and
tropical coconut.

Guests also received Beauty Bar-Lab & Lounge gifts, product demonstrations from Elixir of Life and   Luxus Med Spa   specializing top-shelf products. Expert consulting from Nayked Botanicals, Vasiliki Karlin and the South Florida Center for Cosmetic Surgery  with Sharice Walfords multi-use from shower to runway hair  wraps and Audrey’s Curated Eco Jewelry Collection of stones shells and fine gems  there was a “must have” item for everyone.

Featured were the makers of simply the best, small batch, all-natural beauty and rejuvenation products available anywhere.   Neocorium, that has peaked the interest of Vanity Fair as the super advanced EGF (epedermal growth factor) stem-cell, anti-aging facial treatment is builing a SoFla representation funnel.  naykedbotanicals all natural-non toxic face, hair and body products are “so pure you can drink
them”. Personal Cell Sciences and Elixir of Life from the 5000 year old Baobab Tree provided transformative attributes for their legion of avid fans.

DellAnno Home Designs created furnishings and ambiance for the Beauty Bar Lab & Lounge

According to media partners Francois Huynh, Founder of Paris based AdAvenueGroup and Miriam Campos spokesperson  for MYBFTV, the 2nd Annual FLL Fashion Week has already earned a place in the pantheon of ‘must attend’ fashion and beauty gatherings.  As smaller events become the trend in avoidance of gridlock that accompany’s behemoths that include ArtBasil, CES, Magic Las Vegas,  New York Fashion Week and Miami’s own Swim Week, “this is a Fashion Festival deserving of a serious nod from fashion arbiters, discriminating buyers and fashionable Influencers from Miami to Milano.


About Aveda:  Aveda Institute of South Florida is not just a cosmetology school, taught by the industry’s leading professionals they assist in find ing your inner beauty within.


About Makers Shoes is based in Miami, which inspires their colorful creations and edgy styles. They aim to bring diversity to footwear fashions and offer the latest trends at affordable prices. This celebrity-loved brand features a variety of chic shoes sure to appease even the most discerning of tastes.


About Elixir of Life:
Be the first to experience the debut Elixir of Life Honey rich Crème.  Elixir of Life by L’Alchimiste provides luxurious products made out of the baobab tree, the tree of Life originated from Africa. That tree can live up to 6000 years, so imagine the properties that it has on your skin. Elixir of Life is highly selected in the health and wellness industry not only for the massage products but also the skin care. Elixir of life has been chosen by the American airline team to pamper their staff including pilots and flight attendants for the third consecutive year in honor of the WINGS event. Elixir of Life is available at five star spa, the Maui Spa in Boca Raton, voted one of the ‘top 10 Spa’s’ in Florida.

 About Neocorium: Clinical Grade Stem Cell Facial Treatment. A powerful, at-home, clinical grade EGF facial treatment for rejuvenating, detoxifying and restoring skin to its optimum health.  NeoCorium utilizes all-natural epidermal growth factorsessential amino acids, phospholipids & glycosaminoglycans; a top shelf product in a category of one.  With one of the highest concentrations of EGF and Stem Cells, Neocorium is available exclusively at For FLL Fashion Week attendees enter premium code ‘save100’.

About Personal Cell Sciences: Turns garbage into gold.  Developed by American Cryo Stem, John Arnone and Ann Waddell , the revolutionary ingredient behind U Autologous is the utilization of one’s  own stem cells derived from adipose tissue (fat) often as part of a simple Liposuction treatment.  . Through a unique combination of cellular research and the lab’s ability to extract and process the body’s stem cells Personal Cell Sciences is able to harness the power of these growth factors. Explore the process and science of using your own growth factors with Personal Cell Sciences, U Autologous skincare.  Demonstrations are being planned during FLL Fashion Week.

About  Belle D’Amour:  Prepare to enter a realm of fantasy, prepare to be amazed by the collections to be worn…indoors, outdoors and behind closed doors. Belle D’Amour was born from love and passion and wanting to create something that was sensuous, very sexy and provocative. without being gauche.  Woman of all shapes and sizes  revel in a new found confidence  and empowerment to be who they are.  Belle D’Amour is not meant to be worn, but to be experienced INTRIGUE – ENCHANT – CAPTIVATE



About –  launched in 2016 and is set to steer the course between Fashion Flubs to Fashion Fabulous on multiple social media platforms- Face Book, Twitter,  Instagram, tumblr, et al.  Founder and CEO,  Giovanni Benjamin, a former investor and working partner in noted Miami based Modeling Agency,  encourages sartorial freedom with an evolutionary blog and in association with and  Web writers and content providers from Europe and the Northern hemispheres, up and coming fashion critics and commentators create a fashion forward nexus between New York, Paris, Milano and Los Angeles runways and Main Streets’ sidewalks, offices and venues where online readers live, work and & play.

About – I’m a creative freelance artist, animator, graphic and motion designer with a wide range of 3D and 2D skills from 3D modelling and animation, 3D and 2D character design and animation, illustration to Motion graphics for broadcast programs, documentaries, commercials or online marketing and advertising. I worked on a vast array of disciplines from a 3D animation to Visual Effects videos.  I’m always looking for further opportunities with new companies.  I’m fully set up to work  wherever  you are in the world!  please feel free to call me anytime.


For Social Media – Giovanni Benjamin – 1-786-769-5845
For photography and media badges contact Wellington Guzman –
For Volunteers-Host Committee –, 1_954-203-1405 or
Credits/Press Contacts: Cristiane Roget- Correspondent for, a division of  –

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The Best Show You Didn’t See at Art Basel 2016, Daniel Stanford Solo Exhibit at the Shore Club

by Cristiane Roget, Correspondent for

Miami.Fl/ Acknowledged among a group of exhibitors and attendees as, ‘the Best Show -You Didn’t See at Art Basel 2016!’ ,  Daniel Stanford’s ‘Love is Eternal – Gov. Love is Toxic‘ was a standout among thousand’s of exhibits, 22 Art Fairs, and countless galleries converging throughout South Florida the first week in December 2016.

‘Love is Eternal’  40″ x 60″ mixed media on panel

The tightly wound, four day celebration of contemporary and museum quality art un-spooled to the delight of 80,000 discriminating art collectors, guests and glitterati that attended Art Basel week.

A vast number of guests claimed they were sidelined this year by gridlock, a season of uncertainty and an atmosphere best likened to clown cars navigating a three ring circus.  The good news is Stanford’s solo exhibit remains in the Shore Club Lobby through January 2017 by popular demand. Select pieces, including the politically charged piece, “In Who We Trust”,  have also been installed at Macaya Gallery in the Wynwood Art District.

Stanford’s fourth annual solo exhibit at Art Basel did not disappoint the discerning art aficionados that sought him out.  For almost half a decade Daniel Stanford‘s colossal renderings have emerged as a top selling draw at Art Basel. The posh populous discovered throughout the Shore Club Lobby a gauzy sort of curatorial diversity imagined by Ali Aliabadi of ArtCierge, a fine art leasing company.  Also entrepreneur Eddie Bernstein’s conceptual collection of artist Cerj Lalonde presented a retrospective that spanned three decades.

Guests were treated to Stanford’s evolving mastery of a mixed media triad that includes painting, photography and encaustic wax.  The most recent installation of his ongoing series ‘FascinAsia’ shows a depth of subject that traditionally was drawn from a quorum of curvaceous females, stallions and destination totems in motion with a palette of organic colours predominantly burnished copper, silver and buttery gold.

Stanford’s success speaks to his prescience in capturing cultural shifts from bling and glam, to transcendental consciousness to today’s fearful, frustrating and extraordinary times. Times that thrive on instant gratification and obscene consumerism.

0i0a5933At the forefront of a growing genre referred to as ‘Neo Pop Art’ associated with Damien Hirst, French Artist Patrice Murciano and akin to their predecessors Roy Lichtenstein and Andy Warhol, Stanford’s growing acclaim has landed him in the private collections of Rihanna, Snoop Dog and Rock Nation’s concert promoters.

A master craftsman and philanthropist, his ‘Gov Love is Toxic’ sequence resists in image and subject matter, an age of cruelly indifferent authority and the decline of everything.

Upholding standards of civility and diplomatic aplomb, as a descendant of Caribbean and Canadian educators and community activists, Daniel says with his inimitable calm, “I do not buy into the decline of everything, my raison artistique is to adhere to a standard of living that evokes passion, elan and compassion in equal measure.”

His craft evokes Renaissance & contemporary masters, think Caravaggio and Vermeer meets Klimt & Warhol, while drawing his subjects from iconic stars in the constellation of popular culture.  Stanford’s growing acclaim boasts commissions from oligarchs to captains of industry who wish to preserve the beauty of their wives and daughters in acrylic and canvas.

In the sensual embrace of the female form he treats the body as a temple element; posed, fragmented and vaguely erotic. “His is a sort of sensual art that is at once unsettling and alluring,“ according to Subat, who graced us with a live performance at the Gala evening!

Overlaid with gold leaf, precious jewels, Swarovski crystals and poetic messages from Baudelaire, the calligraphy recalls that of Jasper Johns, Peter Beard, Rafael Mazzucco and the chalky tally marks of Jean Miguel Basquiat; if any of them had taken a class in Stanford’s finely-crafted penmanship.”


An intrepid traveler; his work has been exhibited from Brazil to Cambodia and it is a global perspective that informs and inspires his latest collection, ‘Gov. Love is Toxic’.

0i0a5446“Distinguishing between ‘fact’ and ‘fiction’ is a formidable challenge that often ends with life and death consequences speaks of urgency in his work.  When asked why the departure from ‘classic beauty ‘ to a clearly agitprop perspective he insists, “Whether one falls on the ‘Right’ or the ‘Left’, Governments are, by their very nature, corrupting.  Citizens must align with causes that put all people and nature on equal footing. We are at the precipice of a new era that finds living beings poised on a slippery slope into an abyss of darkness.

‘Art’ is ’truth’ in the Orwellian sense. “These are ‘times when if the past is erased, and the erasure is forgotten and the lie becomes truth’. “Je’refuse to be about that” he insists. Art is beauty, beauty should be in the art”.

Daniel Stanford‘s solo exhibit at the Shore Club, a luxury, seaside Morgan Group Hotel ( -Ian Schrager Founder) occasioned nightly celebrity gourmet food demonstrations by Chef Irie, Amy Hymes, and Michael Baptiste underwritten by the Boy’s Epicurean Market and PDFFoods.  Proceeds from the week were donated in behalf of Michelle Tidor Kids and Families Against Stop Hit & Runs Foundations.

0i0a5345Barrel aged Rum Barcelo served as the perfect signature cocktail with a complement of Banana Wave (available through PDF Foods at Whole Foods.

The ArtBasil IX pop-up Beauty Bar was presided over by Leslie Munsell, Founder of ‘Beauty For Real’ luxe cosmetic line, Sherine Bichara’sElixir for Life’, Monisha Mulwani Fine Jewelry, Nefrititi Secret and Haute Marche.

Acknowledged for immense and transcendent talents FascinAsia’Solo Exhibit – is on view through January 2017 , you and yours are invited to visit 24/7 the Shore Club at 1901 Collins Ave, South Beach 33139 or by Appointment – Ali Aliabadi, President ArtCierge. 954-257-7964 or


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Sophistication Meets Seduction with Daniel Stanford’s – Nov. 28 – Dec. 3 Fine Art Shore Club Installation – Art Basel -Miami

Gallerists, artists of every stripe and medium, discerning collectors and cosmopolitan glitterati are bracing for the annual gridlock of Art Basel at the nexus of culture and commerce.

shore-clubThe stage is set at the Shore Club, a bespoke Morgan Group Hotel, for the ‘must attend’,  one week confab, beginning Monday Nov. 28 through Sunday – December 4, ’16  featuring the enlightened exhibit and retrospective of visual artist Daniel Stanford latest works.

The seaside property at 1901 Collins Avenue, Miami Beach hosts the  critically acclaimed nouveau popular artist and ‘celebrity magnet’ and his breathtaking Installation; ‘Love is Eternal‘, with the intuitive sub text ‘Gov. Love is Toxic‘.   From noon to nine daily, Stanford will unveil a Solo Exhibit in the ever involving ‘FASCINASIA’ series. Originating in Montreal, Daniel returns to ArtBasel for the forth year consecutive year.  His inspired portraits that are in the collections of top drawer entertainers, that include ‘Snoop China Fan‘ gracing the wall of Snoop’s ‘Dogg house’.

taste-the-islands-with-chef-irie-promo-shotStanford is a rising star in a constellation of eminently collectible and visionary artists at the vanguard of the contemporary art scene.

The week long confab commences with a Collector’s Preview and Press Gathering on Monday, November 28 between 3pm and 6pm.  Honoring the occasion is a star turn by celebrated Television personality and master Chef Irie, putting his spin on a Caribbean Tour de Force culinary showcase.  Here is a epicurean master who may recognize signature favorites , like a morning catch salmon, sea bass and cod ceviche is spooned in a pool of minced carambola, a melange of the Boy’s Garden vegetables and a pop of red pepper, with a johnny on the spot recipe that elevates and surpasses all its forbearers by the same name.

On Wednesday , December 30 from  2pm to 6pm plan to attend an intimate Q&A with Stanford exploring his spiritual calling and inspiration behind Fascinasia. Hosted by Catalina of Wet & Sea; her collection of conscious swimwear and Raven Marie founder of Soulful Scoop will be on display.   The creator of Tulsi’s Garden Cafe will do her spin on all vegan Mini Martini Glass Filled Ceviche, Cucumber Cups  redolent with beet hummus, heirloom  tomatoes, drizzled with de la Rosa Avocado oil and other delectable bites from the kitchen of vegan chef master Amy Hynes.  Showcasing many different aspects of veganism, which is a lifestyle, not a diet, “we have tried to tackle planetary concerns that range from animal cruelty, health, the environment and big agriculture to circuses, the fur industry, hunting and more”. Take a deep breathe and love what you eat!     

Friday, December 2 dawn  your black tie and/or stilettos for the Gala Reception and Rhianna unveiling.  artist-daniel-stanford-montreal-the-shore-club-art-baselWith proceeds for the  Michelle Tidor For Kids Foundation and Families Against Hit & Run Drivers  features a much anticipated debut of Rhianna “Sacred Vision” – a mixed-media piece with Swarovski crystals,  acrylic and gold leaf.  A bigger than life Kim Kardashian portrait premieres.  The first Rihanna painting “Golden Girl” was acquired by Rock Nation management in 2015 and now is in her permanent collection in Los Angeles.

Curator and artist representative Ali Aliabadi – of ArtCierge, Artist Management & Luxury Art Leasing and Sales company, say’s “Stanford’s  international elan lend’s visibility to his decidedly collectible fine art.  His vision captures a moment in time and history that speaks of predictable and grave consequences for humankind and the planet if we fail to take Daniel’s visionary art affirmations and prescience to heart, as evidenced in ‘Gov. Love is Toxic’.”

Basil Beauty Bar & Lounge ‘Where Beauty Meets Art’ – From noon to nine daily, Lobby Level, Shore Club ws1705editorial1For those intrepid travelers seeking a moment of respite, guests are invited to languish and lounge at the bespoke ‘Basil Beauty Bar and Lounge’ on the Lobby Level of the Shore Club.  With its sweeping, soothing interiors and ocean front azure pools.  The ‘Basil Beauty Bar & Lounge’ promises a welcome interlude from the crush of canvas & art centric hoopla all within walking distance from the heartbeat of Art Basel, the Miami Beach Convention Center.  Pictured here wetandseaswinwear by Catalina Martinelli.

Leslie Munsell, Founder of ‘Beauty for Real’ , Sherine Bichara  of Elixir of Life,  have created an oasis of tranquility and dazzling sensuality.

The art weary will receive mini makeover’s and fashion styling by Monisha Melwani presenting her precious jewelry collection and Haute Marche and Amy’s spectrum of curated vintage pieces to contemporary recent designs by the likes of Coco Chanel. with complementing metal mesh and faux fur clutches and purses by Tambonika.

Leslie Munsell, Beauty for Real

Sherine Bichara, cosmetic chemist and creator of  Elixir of Life will demonstrate the age-defying properties of the 6000 year old baobab trees that ‘nourishes  your skin, as well as,  your spirit”.   Inspired by royal jewels and Faberge jewelry Les Diamants Bleus – Paris,  will displayed in the former Scoop Boutique.   Nefiriti’s Secret for strong luminous hair will be revealed by Conchita an emerging hair care company inspired by her battle and victory over breast cancer. Hear her inspirational story.

Battle worn ‘Baselites’ will be treated to ‘fluff and dust’ makeovers and a flute of bubbly, form Italian Vintners, Amici Wines of West Palm Beach and thirst quenchable Voss Waters. The nightly sunset Chef Demonstrations and media driven  gatherings feature aged Rom Barceló, JLohr Winery and premium libations courtesy of Amici Imports. 

Celebrated Chef’s, included Chef Irie, sherine_-elixer-of-life_allfashion_cristiane-roget_-pgmaking a show of his  Caribbean influenced epicurean talents.  Posh guests were treated to pass around gourmet appetizers and the latest trend in healthy confectionery bliss, Powerballz (tm) by Freshyfare. The theme is imbued with Jamaican, Haitian, Scottish, Italian, Turkish, British and Asian influences with a skosh of sizzle,  spice and saffron for Massoud.

The field to table ingredients;  complements of the Boy’s Gourmet Market in Delray Beach, De La Rosa – almond to avocado oils  will be included in the Chef preps.  Sumptuous deserts to be presented by Paul Pizzo of PDF – Point Dairy Detroit will be complimented by the latest vegan non-dairy milk alternative, Banana Wave.  Inspired by an ancient, African Senegalese recipe passed down from the ancestors of co-founder Neter Alkebulan.  for a taste the sublime and a new twist on Banana Wave recipe’s  guests were invited Thursday , December 1 at  at 4 PM for a showcase by marketeer extraordinaire and Banana Wave Co-Founder, Michael Andre Baptiste, produced by ArtBasil X.  (

_mg_3941 “Guests of the Basil Beauty Lounge and Cocktails at Sunset returned to the Basel gridlock fully luxuriated, refreshed and rejuvenated,” insisted Anne Marie, AMI media maven whose New York and Dubai entourage are sure to be in tow.

The surroundings are replete with brocaded patio beds for languishing and intimate cabanas for lounging.   Resident artist, Amber Webber brought her performance art to the Shore inspired by ‘plein air’.

A Cerj LaLonde retrospective will also be on display in a soon to be announced location.  Mr.  Bernstein acquired the collection that has been on display at some of the world’s most renowned galleries and national museums from Paris to Morocco.  Edward Bernstein, an innovative entrepreneur and father of twin daughters.

To  r.s.v.p. for future Daniel Stanford installation’s ali@ cerj-lelonde-art-basil-2016-vipictures-adavenuegroup

The By-Invitation-nly Rhianna Reveal and the debut and Kim K, ‘Uncensored’.  Cocktail Gala , Friday, December 2 from 7 pm to 11pm was lulled by the ambient sounds of emerging DJ super star Subat direct from engagements in Los Angeles for a command performance at the Shore Club.

michelle-tidor-head-shot-2Host- Humanitarian Michelle Tidor donated all the proceeds to her foundation, ‘Michelle Tidor for Kid’s. Families Against Hit & Runs primiered the Public Service Announcement directed by Christian Johnston.


Shore Club, 1901 Collins Avenue, Miami Beach 33139, Parking public two blocks north on Collins.


press inquiries

For information regarding the Cerj Lalonde Exhibit contact Eddie Bernstein 561-445-1673

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Street Smart at the Cutting Edge of New York Fashion Week

New York/New York  A mismatch of floral, pastel and print; a New York Fashion Week style trend? A hip-hugging pencil skirt topped with a demure voile blouson, chandelier earrings and a timeless clutch with a coral clasp inspired by street savvy girl sashaying her way in East Harlem has made its way onto countless catwalks.

An anything goes sartorial statement, New York Fashion Week 2016

From September 8 to 15 the season-less, sensible and sensual served less as a fashion forecast than a bold statement about the disruptive times at hand. In the absence of any rhyme or reason from politics to social mores the disruption in fashion is palatable.  As New York prepared to commemorate the soul searing cataclysm of September 11th – a bit of lighted hearted cheer seemed as good a defense as any. In a world racked with out breaks of reprehensible darkness; good cheer took on rainbow colors, a riot of flowered prints worn with a graphic tee and abandon pop-up’s blooming throughout the Manhattan grid.

Glam Versus Sham

Tom Ford’s familiar, candlelight dinner signature style and Kanye West  flippant and facetious,  Adidas collaborator, faced off from the far ends of the fashion spectrum.

Every facet of the industry from designers, purveyors to button hole makers are rethinking and re-evaluating every step of the production process. Manufacturers are weighing in on the side of humane treatment of factory workers abroad (and here) if only as a marketing ploy, textile makers are ‘Going Green’ by incorporating organic dyes. artisanal weaves and recyled denim.  The goal to satisfy a season- less collection cycle in a market that insists on instant gratification.


The other Fast Fashion RG X SK is bringing the racing circuit to fashionistas seeking a trophy statement.

Emerging designers and start-ups grapple with how to break through a crescendo of choices while creating a cohesive brand message.  According to Shelby Knick, a triple hyphenate, photographer, former Burberry stylist, and automotive maven for the TV Reality Show, ‘Racer Girl’, “to attract a following in a saturated marketplace while staying true to oneself is a fine line. Understanding your customer and identifying with their tribe is a competative edge”.  A member of the Complex Film Team led by Director Christian Johnston she is geared up to debut an auto inspired, utility line of tech wear.   Fashioned from titanium the 1st collection is forged from the planet’s most indestructible and rarest metal.

Michael Merrins and Brian Gilbert of ESPN What’s so appealing about Fashion of the mid-century ? “I think women yearn for a bit more romance,” says Merrins. ” Dior’s ballerina was a reaction to the hard times of a WWII. People are going through hard times again, and there’s a desire to wear something a bit more opulent, feminine, demure.” Now, that is sexy…”



As spokes person’s of the world’s first Titanium Automobile, the 2016 Icona Vulcano with a sticker price of 2.6 million the RG X SH line of  jewelry, designer sportswear and accessories will relegate platinum to the back seat. She created the RG X SK line inspired by race gear sported by auto aficionados from Daytona to Monte Carlo.

Says Fashion arbiter Alexander Fury, of the New York Times Style Magazine, “There is a glut of clothing at every price point, especially in high fashion, where labels proliferate and multiple seasons (spring, prefall, winter, resort, capsules galore) concurrently jostle to justify a seemingly endless influx of clothing”.

Ladies that lunched felt they had to live up to the elegance of the restaurants. You wore your latest Givenchy or Balenciaga. And you felt that there were delicious conversations taking place at every table. Now everything is transactional.”

Fashion Week Then and Now

The annual NYFW enters its 70th year, what once was a haute couture precursor to next season’s must have wardrobe has morphed into an upheaval of see now – buy now curiosities.

While dining at the century old watering hole PJ Clark’s, a haunt for newscasters the likes of Brad Gilbert, ESPN Announcer covering the U.S. Open Tennis Championship and photo news journalist, Michael Merrins, son of Golf legend L’il Pro Merrins commented that when his mother, a former Rockette was high kicking at the Copa, Fashion Week in the 60’s “was a serious sartorial barometer for next season’s fashion forecast.”

The mood throughout the proceedings was patently inclusive. A reflection of a nation in push back with Black Lives Matter, the LGBT community pushing boundaries with fashion and diversity.  Christian Siriano, who made his name on “Project Runway”, dressing First Lady Michelle Obama and the zaftig , Leslie Jones,  “Ghostbusters” Premiere advanced an ethos of inclusivety with sweeping standouts for all shapes and sizes.  Winning legions of fans on and off the cat walk.  Extreme youth, thinness and height no longer carry the day. roget
Leslie Jones Just Waved to Those Designers Who Wouldn’t Dress Her — in a Stunning Christian Siriano Look

Rather than relegating last season’s looks as ‘so yesterday’ to make way for the ‘new collections’ – fashion has become transcendent timeless and nuanced-set pieces that could inhabit the salons of the Belle Epoque, as well as, today’s post modernist sensibility keys lead the way.

Eshewing the overtly sexy cum trashy for the allure of youth (no matter the age) a preference for long sleeves, high necklines and below the knee skirts were de riguer made to flatter any body type.

As the pendulum swings to more modest sartorial statements model agencies such as ‘Underwraps’ who’s owner, Nailah Lymus and Jaharrah Ali, both hajabis (women who cover in the Muslim tradition) were quoted in the New Yorker as saying, “whether or not a model is covered her beauty is on display”.  Among those embracing mannequins for wide range of body types are Ford +12 Division, specialty agency Dorthy Combs Models of Miami.

Signaling a departure from strip club and skanky to modestly chic was evidenced at the AI Show at the Skylight and Monihan Station on September 8.  Designers to watch are Adrian Escoto – New York, Bianca Zidik – Illinois, Melody Hernandez – Dallas,  Julissa Arrington – San Francisco, Devon Pezzano -Philadelphia, Mimmy Begazo – Miami, Rene Mejia -Ft Lauderdale, Esther Ashiru – Vancouver and Maria D’ Ocon with a pièce de resistance wedding gown.

Mejia was chosen to represent his design department at the September 8th Art Institutes Show at Moynihan Station, the old post office at Penn Station