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Desigual reveals new winter 2017 collection starring Houston singer ALYS on its new commercial

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François HUYNH
Telephone: +1 (408)833-0381
Email: fhuynh@prglobalmedia.com

Houston, October 31, 2017 /PRGLOBALMEDIA/ Desigual has announced its new Fall/Winter 2017 Collection and has included local Houston singer to represent its brand during the new winter collection campaign. ALYS released her second song Lotus Flower in the Summer of 2017 shortly after her debut single of Cherry Eyes that exhibited her sultry electronica pop sound. Her sensuous vocals complements the slow-burning simplicity work of European producer Vegxs and San-Diego producer Kaiyo in Lotus Flower.

Her music was then discovered by Richard Frias who pitched to use Lotus Flower in Desigual‘s upcoming campaign commercial for their Winter 2017 Collection.

ALYS is an emerging singer/songwriter from Houston, Texas who specializes in sultry electronic-pop. ALYS was chosen as one of the 70 performers out of the hundreds of contestants to represent Houston’s local talent to the world at Super Bowl 51 Houston Live in Discovery Green. She has performed alongside Youtube stars such as Kevjumba and Danakadan.  ALYS plans on performing at SXSW 2018 to debut her new music.

“ALYS’ music tends to have all the qualities, from the right pace to mood, that make her songs easy to place in commercials ads,” said Richard Frias, founder of Mighty Fresh, Inc. who helped place “Lotus Flower” in the Desigual spot.

The promotional campaign video features Korean dancer, “Queen of Popping” and choreographer; Lia Kim. A renowned choreographer affiliated with 1Million Dance Studios located in Seoul, Korea whom’s Youtube Channel and has accumulated more than 6 million+ subscribers as well as 1.6 Billion+ views.  

About Desigual
Desigual is an international fashion company founded in Barcelona in 1984. It is characterised by its own way of understanding fashion and life, based on positive values like creativity, fun and celebrating difference, which are embodied in its unique, upbeat and colourful designs.

Follow ALYS on:

Instagram: https://www.instagram.com/alyssounds/
Spotify : https://open.spotify.com/artist/6eWJMudowqIh6Ohs5HmY8F
Soundcloud: https://soundcloud.com/ALYSsounds

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