FLL Fashion Week – An Event Meant to Be Spent Outdoors. Sartorial Statements in Sunshine Ready Shades
Director of Public Relations
Media Alert for Immediate Release – March 23, 2018 by Cristiane Roget, correspondent for VIP AdAvenueGroup.com
FLL Fashion Week Takes a Walk on the Bold Side with Lingerie to Club Tropicana Inspired Couture by Yas Gonzalez. I’ll tell you how the sun set in Downtown Ft. Lauderdale, one ribbon at a time.
FLL/FL The 4th iteration of Ft Lauderdale Fashion Week, March 15-17, 2018 showcased a burgeoning celebration of emerging designers. The season-less collections from the Ft. Lauderdale Art Institute met at the the nexus of iconic brands such as Banana Republic and VeraLux. FLLFW takes bold new steps in defining what it means to be a bonafide, world class Fashion Week. Evolving into three-day’s of consecutive runway shows, headline entertainment and posh parties; with Showroom-305 – in part – inviting the buyers.
Also in March; guests of Paris Fashion Week sustained torrential rainstorms as cold as the North Pole! Altuzarra, Balenciaga, Comme des Garcons to Demma Gvasalia dived right in. On the other side of the Atlantic, FLLFW un-spooled in the midst of a balmy Winter Paradise. Replete with trend-setting creations it was a holiday of free expression played out against a sumptuous back drop of giant sculpted flowers by My Floral Wedding. In a vast tent under the stars and located alfresco in the Huizenga Plaza; the festivities and parties were reminiscent of Bryant Park’s New York Fashion Week at its high point. RIP Wayne Huizenga, a life well lived!
Founded in 2014 by model-producer duo; Florentina West , a beauty from Equatorial Guinea -West Central Africa and Aviation executive, Grant West; FLLFA began as a black tie gala occasion and has grown into a three-day, ‘must attend event’.
For the first year ever it is endorsed, embraced and appears on the calendar as an official City of Ft. Lauderdale occasion. FLLFW was on the receiving end of enthusiastic support by the Las Olas Arts & Design District with Amber Van Buren at the helm, the burgeoning Downtown Art’s District and the Greater City of Ft Lauderdale.
On camera, Red Carpet television personality Lisa Sussman revealed that many of the collections were squarely on the side of ‘ issues – as – inspiration‘ in an era of # Lives Matter, # Me Too. Garry Destin of the G. Destin Collection commenced his show with a minute of silence remembering the Parkland massacre with the rubric #msdstrong. Cayo Eishola creative director and owner of Eido Swimwear – says she, “was inspired by the bold and powerful colors worn by the women in her Haitian arrondissement. Women who helped raise me up from the streets”. Another standout was sports wear meets day wear VeraLux celebrating women of all shapes and sizes, a collection that empowers women to love the skin their in.
A showcase of new collections from the Ft Lauderdale Art Institute honored Michelle Tidor Kids Foundation and Juliet Ashbourne’s Jules Foundation. FLLFW Director of Media, Lisa Sussman (lisasussman.org) has recently put Miami Fashion Weeks’ philanthropists Antonio Banderas and Julio Iranzo in the spotlight. Emmy Award Talk show Host Ricky Lake, Rod Perth, outgoing NATPE President (National Association of TV Executive Programmers) and Heather Monahan, influencer , author and brand ambassador for Perry Ellis have sought Lisa out for insightful interviews. Heather is pictured on the Rooftop-1 Uno in Las Olas Design District prior to the opening night FLLFW bash. Sussman whose star is on the rise, embraces a ‘local to global’ p.o.v. and is a successful entrepreneur with a graduate degree in Journalism. She is being called, “the front woman to watch in 2018”.
FLL Fashion Week has joined the ‘Five for Five Alliance‘; a revolving , ongoing series of global press campaigns that includes a complement of sponsor activations, international brand building and over 75,000 fashion writers, editors and bloggers from media partner VIP / AdAvenueGroup. Future ‘Five for Five‘ campaigns include Fashion Weeks in Miami, Miami Beach Swim – with ‘Swim the Globe’ by Jennifer Sclafani and Jeffrey Lubin, to Colombia Moda in Medellin and in September – Los Angeles Fashion Week. ‘Five for Five for 5K’ is one part targeted press campaign, commerce building, VIP gatherings and behind-the-scene deal making consummated in intimate and celebrity strewn occasions.
Among the celebrated FLLFW guests were Paul Thomas Martin, Artist in Residence, (seen below) Beacon TV Executive -Noel Hyatt, Phillip Pritzer, Esq, screenwriter and producer of ‘Easy Rider -The Ride Back‘, restaurateur and impresario Kevin Brady, Ellie Borges – of Hemp Sister, a pioneer in CBD edibles with Jason Van Heule, Nutrition Adviser US Foods and Jeffrey Lubin a veteran producer of countless shows for International Management Group.
Live entertainment was provided by DJ Lucca Savi a Mars Managment recording artist with the new single ‘Upside-Down’ available on Spotify. To see an instant replay of FLLFW visit lisasussman.org or flllfashionweek.com. Media Partners included allfashion.press, a division of AdAvenueGroup, LSD Productions, VIPictures , PrintopiaUSA, PlanetFashionTV and digital replays are slated to air on Beacon TV and New Tang Dynasty TV with additional outlets on the broadcast horizon.
“Five for Five for 5K’ provides press coverage of Fashion Week galas and continuous runway showcases spanning the globe. Five for Five ™, showcased sponsors’ brands and trademarks that included Sherine Bichara’s – Elixir of Life, Rory Lee’s Cosmetics with stylist Sasha and Neocorium representatives – the only source of live stem cell based epidermal growth factors were among the activations. Conspicuously missing was Mark Lester, President of Soul Cachaca and the Dem’s former lead man for Barack Obama and Joe Biden. Covert mission to Brasil, perhaps?
Five for Five is a growing and influential press and media consultancy – VIP/AdAvenueGroup, Epoch Times and LSD Productions.
(R) Paul Thomas Martin is currently collaborating on the APEC SMETC Congress June 27-29 in Shenyang, China.
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Cristiane Roget I Correspondent I 310-220-9118
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