SWIMSHOW Introduces The Collection And Other Highlights Of This Year’s Show!
Best of 2016

Planet Fashion TV Hosts the Official Kick-Off Party of SWIMMIAMI July 14th at The W South Beach

Recording Artists Kent Jones and Vikina Lopez Turn Up the Heat at the Sexiest Event of Swim Week as kay & elle, OMG Swimwear, and Roberto Cavalli Beachwear Present their 2017 Capsule Collections

Cece Feinberg Public Relations
Paige Pagnotta, 305-532-3467
Erica Diamond, 305-532-3467

AwardsBest of 2016

Miami, FL. – Planet Fashion TV is thrilled to be partnering again with SWIMMIAMI as the title sponsor for the Official Kick-Off Party of Swim Week on Thursday, July 14th in Miami Beach at the W South Beach.

This year, SWIMMIAMI is rolling out the red carpet to the fashionable crowd of Miami for an experience that provides special access to the music and the swimwear collections they love. Planet Fashion TV will host an exclusive pool-side party with a debut performance by reggaeton artist Vikina Lopez and a special performance by top radio and streaming recording artist Kent Jones who will perform his blockbuster hit “Don’t Mind.” Guests will also enjoy runway presentations by kay & elle Swimwear, OMG Swimwear and a feature presentation by Roberto Cavalli Beachwear.

The Official Kick-Off Party Presented by Planet Fashion TV, the most coveted invite at SWIMMIAMI, will take place at The W South Beach Wet Lounge Pool Deck at 2201 Collins Avenue in Miami Beach from 7 PM – 10:30PM.

The evening will also feature an array of beverages from Lacroix Sparkling Water, 50 Bleu Triple Distilled Vodka, and Bobble as well as a sexy beach feel coming from the sultry sounds provided by one of Miami’s best DJ’s. It’s the perfect combination for a crowd that loves to dress-up in their hottest summer outfits and to party-down to the best music and fashion in town!

PLANET FASHION TV, the event’s title sponsor, is joined by W Hotels, Lacroix Sparkling Water, 50 Bleu Triple Distilled Vodka, and Bobble.

Please note this event is not open to the general public and is by invitation only.

Based in Miami Beach, FL, Planet Fashion TV is produced by Sea Star Films, a full-service commercial, TV and event production company. Planet Fashion covers the exclusive world of luxury fashion in NY, Paris Milan and London, then goes beyond that to reveal undiscovered talent, beauty and trends in Africa, India, Russia, Scandinavia, Asia, Latin America and beyond. Planet Fashion is an unscripted show hosted by Celia Evans. Segments cover international style, beauty, music and fashion. There are 30 half hour episodes in HD and 4K. Planet Fashion TV can be found Internationally on ABS-CBN, The Filipino Channel, Lifestyle Network, Myx, The Beach Channel, Barcelo, CableVision del Caribe, CMET, Cablemax, Iberostar MCR. In the past 6 years Planet Fashion TV has expanded broadcast globally and hosted luxury events at Paris Fashion Week, Milan Fashion Week, London Fashion Week, The London Olympics, Art Basel, SwimWeek and Cannes Film Festival.

LDJ and SBI, two leading fashion production companies worldwide, have partnered to create SWIMMIAMI presented by smartwater® and W Hotels Worldwide, as a platform for designers seeking to present their 2016 collections set to International Runway standards. LDJ partners with IMG on NYFW and other international events and has been integral part of Miami Swim Week for the last ten years; producing the shows at The Raleigh Miami Beach with IMG and partnered with SBI to ensure a world class runway experience for the swim industry. A full schedule and information about the event can be viewed at SWIMMIAMICOLLECTIONS.COM.

About W South Beach Hotel & Residences
W South Beach Hotel & Residences opened its doors in July 2009.  This 408-unit condo hotel features magnificent views of the Atlantic Ocean from every room and unique amenities such as WALL ultra-lounge, Living Room and Grove.  With Bliss Spa and an impressive list of restaurant partners including celebrity-magnet Mr. Chow and The Dutch, W South Beach solidifies its spot as the choice destination hotel for both W’s jet set guests and Miami’s most fashionable locals. The property teamed with some of the most innovative designers and artists including Anna Busta of Studio B Design, conceptual landscape designer Paula Hayes, legendary photographer Danny Clinch and architectural firms Costas Kondylis and NBWW & Associates.  For more information, please visit www.wsouthbeach.com.

About W Hotels Worldwide
W Hotels is a contemporary, design-led luxury lifestyle brand and the industry innovator with 46 hotels and retreats, including 16 W-branded residences, in the most vibrant cities and exotic destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access, offering a unique mix of cutting-edge design and passions around fashion, music and entertainment. W Hotels offers a holistic lifestyle experience that is integrated into the brand’s sensibility through contemporary restaurant concepts, glamorous entertainment experiences, stylish retail concepts, signature spas and inspiring residences. With 15 years of proven success, W Hotels is on track to reach more than 60 hotels by 2018. W Hotels have been announced for Amsterdam, Shanghai, Beijing, Bogota, Tel Aviv, Abu Dhabi, Dubai, Amman, Jakarta, Panama, Muscat, Suzhou, Changsha, Chengdu, New Delhi, Kuala Lumpur, Shenyang, Marrakech and Brisbane, while upcoming W Retreats include Goa, Phuket, Hainan Island and Mexico’s Riviera Maya. For more information, visit www.whotels.com, www.whotels.tumblr.com or www.facebook.com/whotels. To live the W Hotels lifestyle 24/7/365, visit www.wresidences.com. Follow @WHotels on Twitter and Instagram.

About OMG Swimwear
Model turned Swimwear Designer Andrea Gaviria pursued her passion in swimwear fashion when realizing she owned over 300 bathing suits. Executing her ambition of owning her own company was her motivation to giving clients what they need and want when vacationing. She knew the market needed a change in brining the sexy one piece back to life. Omg Is known for their over the top unique monokinis. After launching her online site, the brand quickly became a top swimwear destination worldwide. The brand has gained a following of A-list celebrities like Kim Kardashian, Jennifer Lopez, Sofia Vergara, Selena Gomez and more. Andrea Continues to strive to be the leading swimwear brand and to gain the confidence back of all women to look forward to Bikini Shopping Whether online or In Stores! The OMG goal is to make women feel Confident, Sexy, & One of a kind!!

About Kay & Elle Swimwear
In 2004, Kady Decker and Lindsay Lancaster, the duo behind kay & elle, began their entrepreneurial partnership. They became two of the youngest people in the nation to open a Pure Barre studios. Seven years and ten studios later, they’d learned a thing or two. With a love for fitness, health and fashion, they learned what women wanted. It was the same thing they had always wanted. To feel beautiful. To create their own path. To let go and go deeper. To take more risks and have fewer regrets. To be raw, real, and unstoppable. On a life-changing trip to Costa Rica in 2015, Kady and Lindsay, water lovers and swimsuit fanatics, dreamed up kay & elle. Together, they’ve created a swimsuit line for the girl who wants to be set free—the unforgettable, can’t hide from her own light, sometimes broken but never defeated, called by the tide, pulse-driven, world on fire girl.

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